If you’ve been thinking about extending your big game rifle’s effective range, that’s a good thing. With modern rifles and hi-tech optics, it’s easier than ever before. Of course, you need the requisite skill to take a long poke at that thirty-point buck, but you also need the right ammunition. I’m not just talking about accurate ammunition; I’m talking about ammo that’s loaded with a bullet capable of delivering top end terminal performance at distance.

Most of the bullets we’ve relied on for years simply will not expand with the low impact velocities you get when shooting a long ways out there. Norma has a new line of ammunition, purpose built for long range hunting applications. It’s called Bondstrike Extreme, and 180-grain loads will initially be available in 308 Winchester, 30-06, 300 Winchester Magnum, 300 Winchester Short Magnum, and 300 Remington Ultra Magnum.

The engineers at Norma have developed a unique bonding technology to maximize weight retention to aid with penetration, and to deliver good expansion through a wide range of impact velocities, to create devastating wound channels. The bullet’s high ballistic coefficient of 0.615 helps reduce flight times, flattens trajectories, and reduce wind drift. Your long range shooting skills might be in question, but the down range performance of this bullet shouldn’t be.