This week's edition of The Hunting Wire includes a previously published feature by Jim Shepherd.

Why?

Well, it's because he addresses an issue that needs to be discussed, and he did it first and better than I would have. Jim's direct address to often subtle but significant advancements in technology, engineering, and manufacturing within our industry should be echoed.

Usually, the three P's, practice, persistence, and patience, can and will enhance your hunting and shooting abilities more than anything else (And all the Gunsite instructors said Amen!). This is especially true with new equipment that may initially seem unremarkably improved. Often, many advances in equipment can only be applied and appreciated after mastery - or at least familiarity - with the product before the improvements.

This belief has proven itself time and time again during bow season when I have to hyper-focus on the details of hunting due to the bow's mandatory range limitations. Indeed, by the start of rifle season, I am a much more aware, practiced, and capable hunter, so when I switch to a rifle, being successful seems (almost) too easy.

Why? Because I do the little things better.

The same is true with technological advancements. An extreme example might be a hunter who was used to carrying around a 14-pound M40-style rifle up and down mountains after elk or deer and then switching to one of today's ultralight rifles, which not only weigh less but kick less, are more accurate, and are probably cheaper. While most people can appreciate a light rifle, a hunter who used to lug around a tree trunk with a telescope bolted to it will appreciate it more.

Jim's article goes a few more steps beyond just perspective, though. His point, or at least one of them, is that some of today's marketed product advancements may seem unremarkable on the surface, but that value is amplified with context and experience.

So, as we enter 2024's hunting season and embrace new and improved industry advancements, do yourself a favor and take the time to learn how and why your new equipment is better. If you want to get the most bang for your buck from the future of our industry, I recommend starting from the beginning. Then, apply practice, persistence, and patience for the maximum performance of your new equipment and yourself.

Have a great season!

Jay