CINCINNATI, Ohio, (January 13, 2025) – HOIST, the beverage industry leader known for its IV-level hydration, is proud to announce its upcoming retail expansion into national supermarket chain, Publix. This new partnership will see the brand’s products available in 1,309 Publix locations across the southeast– including Alabama, Florida, Georgia, Kentucky, North Carolina, South Carolina, Tennessee and Virginia.

The official Publix reset kicks off January 2025, allowing Publix customers to shop HOIST ready-to-drink (RTD), original flavors Black Cherry, Blue Raspberry, Strawberry Lemonade, Watermelon, Peach Mango and Blaze Orange. The brand is also excited to introduce the highly anticipated 2025 innovation, Five Star Punch, which will be featured in Publix stores as the first national chain to carry this new product.

“We’re incredibly excited to be gaining this partnership with Publix,” said HOIST Co-Founder and VP of Sales Ben Schmidt. “Publix is an iconic retailer that shares our commitment to quality and innovation, and we’re confident this partnership will bring even greater visibility to our brand. It’s a huge win for our customers, our distributors and our team.”

The partnership with Publix will also enhance the business for HOIST’s distributors, as it will bring additional volume to 53 Direct Store Delivery (DSD) warehouses across the region. This move is expected to significantly boost distribution channels and strengthen relationships with retail partners.

In addition to Publix, HOIST products are already available at major retailers such as Meijer, Fresh Market, Kroger, Food City and Weis Markets, making it a leading choice for customers seeking bold and refreshing hydration beverages.

The HOIST hydration formula is isotonic and made to absorb instantly, resulting in a beverage that fights dehydration fast. This is why HOIST is one of three electrolyte sources approved for use by the U.S. Department of Defense. The HOIST lineup is additionally offered at 90% of U.S. Army bases globally.

For more information about HOIST or to see the entire HOIST lineup visit www.drinkhoist.com. Keep up with the latest HOIST news on Instagram @drinkhoist