MARCH 24, 2025
 
 
 

LETTER FROM THE EDITOR

In this industry, our industry, there's one measurement you won't find in a spec sheet or stamped on a barrel: reputation.

Whether selling firearms, teaching tactics, designing gear, or writing reviews, our name is our most powerful asset. It's what opens doors or quietly closes them.

"Leadership is a potent combination of strategy and character. But if you must be without one, be without strategy." General H. Norman Schwarzkopf

We Don't Just Make Products - We Represent a Culture

Brands like Glock, Benelli, and Ruger didn’t earn their reputations through flash or hype; they did it through consistency, focus, and authenticity. Glock became a global standard not by chasing trends, but by delivering rugged simplicity and reliability. Benelli earned legendary status for shotguns that function flawlessly in the worst conditions, not through gimmicks, but through proven engineering. Ruger didn’t become a household name by cutting corners, it did so by building solid, affordable, American-made firearms that people trust.

In the firearms world, character and consistency separate the respected from the forgotten.

"A reputation once broken may possibly be repaired, but the world will always keep their eyes on the spot where the crack was." Joseph Hall

Your Character Is Your Brand

Let me be blunt: if you're in this business in any capacity, gun writer, gunsmith, content creator, instructor, sales rep, or brand rep, you are the face of this industry to someone. Maybe a new shooter? Perhaps a skeptical spouse? Maybe the media? Maybe a young hunter looking for a place to belong? Or, a salty veteran trying to hold on?

What you say. How you act. How you treat others. That's your legacy.

"Character, in the long run, is the decisive factor in the life of an individual and of nations alike." Theodore Roosevelt

The Firearms Industry Doesn't Just Need Professionals - It Needs People of Principle

Let's be honest. We're not always portrayed well in the media. We're in the spotlight, and not always by choice. That makes our conduct even more critical. One careless word, one moment of ego, one lousy interaction at a trade show, those things ripple. And those ripples become our reputation. So we don't just need better products. We need better people behind them.

My Challenge to You

If you’re a company, hire people of integrity. Flashy isn’t always trustworthy. Choose ambassadors who embody the values your products claim to represent. Don’t just build great gear, create a culture that people are proud to stand behind.

If you’re an individual, guard your name like your favorite rifle. Say what you mean. Do what you say. Carry yourself like someone the next generation would be proud to follow.

You can craft the most precise firearm ever made. You can deck it out with every upgrade on the market. You can even carry the name of an industry legend, but if your brand doesn’t reflect that legacy in how you operate today, you’re letting down more than just your customers.

On the flip side, today’s anonymous brands can become tomorrow’s icons, not by shouting the loudest, but by showing up with integrity, grit, and purpose.

Speaking of integrity, in today’s world, having it isn’t the norm: it’s a superpower. Our industry? It’s full of people who carry that power well. Let’s wield it more. Let’s raise the bar, for the gear we build, the names we carry, and the future we’re creating together.

"Reputation is what men and women think of us; character is what God and angels know of us." Thomas Paine

Raise the Standard

This is a call to action, not just for you, but especially for myself. Truth be told, this entire editorial is just me talking to myself.

Let’s raise the standard, together. Let’s be the kind of people whose reputations speak louder than our product ads. Let’s lead with humility, stand on principle, and represent the Second Amendment with the honor it deserves.

Are you with me?

Jay Pinsky
Editor - The Hunting WIre
jay@theoutdoorwire.com

FEATURE

By William Bell

Shown here are some popular lever actions for CAS. Top to bottom is a replica Winchester Model 1866, a reproduction Winchester Model 1892, and a new Henry Repeating Arms Big Boy Side-loader.

Cowboy Action Shooting (CAS) originated in Southern California and its competitions, rules and regulations were formalized in 1987, when the Single Action Shooting Society was founded. SASS is the governing body for CAS, ensuring the safety and consistency of the sport, while preserving Old West history. In a nutshell, members dress in Old West attire, use an alias, and shoot guns that were common during the period of 1860-1899, with exceptions noted in the SASS Shooters Handbook. Basic firearms needed to compete are two single action sixguns, a period shotgun, and a lever action carbine or rifle. Competitors shoot at steel targets, so only lead bullet cartridges at moderate velocities are allowed. Main Matches have several stages, and each stage has a procedure that must be followed. These are timed events and time penalties are added for misses or failure to follow the procedure. It might sound complicated, but really, it’s not and once you go to a match you’ll most likely get hooked; at least I did!

The Lever Action Carbine or Rifle

This cowboy is running his Model 1873 fast – you can see three empty cartridge cases in the air!

The lever action rifle was perfected in 1860 by Tyler Henry, who invented a lever-operated repeating rifle, with a brass frame and tubular magazine, that fired self-contained metallic cartridges. The Henry cartridge was a .44 caliber rimfire that was later used in the Model 1866 Winchester, a refinement of the Henry. In 1873, Winchester introduced an iron and later steel framed lever action shooting a more powerful centerfire cartridge called the .44-40 WCF. Larger Winchester lever-guns using more powerful cartridges for use on large game were the Models 1876 and Model 1886. A scaled-down version of the Model 1886, the Model 1892 used “pistol caliber” cartridges. Other lever guns of similar operation and calibers were made by such companies as Burgess, Bullard, Kennedy, Marlin, and Whitney.

The SASS Shooters Handbook states that the CAS lever-gun used must be from the proper period and be either an original or replica (with a few exceptions) incorporating a tubular magazine, and exposed hammer. Rifles in Main Matches must be “pistol caliber,” such as .32-20,

.38 Special/.357 Magnum, .44-40 or .45 Colt among others. Larger caliber rifles, such as a Model 1886 in .45-70 are mostly used in long range side matches. The two most popular calibers these days are the .38 Spl./.357 Magnum and .45 Colt.

Choosing Your Cowboy Lever-Gun

Here is a replica of the Henry lever action rifle that was introduced in 1860 and fired a .44 rimfire cartridge.

Most CAS competitors use replicas of Old West originals. One thing to keep in mind when making a selection is magazine capacity. Main match stages require ten rounds or less; so, don’t pick a model that won’t hold 10 cartridges in the magazine. These carbines and rifles will have open iron sights. The rear sight is generally a ladder or step-adjustable semi-buckhorn type, while the front sight is a post-type with or without a gold or ivory bead. While most “cow folks” like side-gate loading lever actions, a few use the Henry replicas that are loaded near the front of the magazine tube. Here are some of the most-used reproduction lever-guns that I see during CAS main match stages.

Henry Rifle. This lever action is popular with those who shoot black powder, percussion sixguns. It has a heavy octagonal barrel, and the magazine tube is exposed as there is no wooden forend. The magazine follower has a spur that extends from a slot in the magazine tube, and it moves rearward as the lever is operated – something to be mindful of. Loading the magazine must be done carefully and the follower cannot be allowed to slam down on the cartridges after the reload. This rifle is usually chambered for the .44-40 WCF and .45 Colt cartridges.

Model 1866/Model 1873. The main difference here is the brass and steel receiver. These models are popular because their toggle-link actions allow them to be modified to use a shorter lever-stroke and thus save the real competition-minded shooter a precious second or two on their stage time. They are side-loaders and rifle versions may have an octagonal barrel, while the carbines have a round barrel. Most are chambered in the common pistol calibers.

Model 1892. Invented by John Browning, it has a scaled-down action like is found I the Model 1886. It’s popular as replicas made by Rossi, Heritage Manufacturing, and others are less expensive than the Henry or Model 1866/73. This too is a side-loader, but it’s rear-locking bolt action cannot be slicked up like the Model 66/73. I have a rifle in .357 Magnum with a 24” octagonal barrel and a round-barrel carbine in .45 Colt; these are the two most popular chamberings.

Marlin Model 1894. This lever-gun has a large following and some shooters prefer it as the empty cartridge cases are ejected out of the left side of the receiver; unlike the above-mentioned rifles that have top ejection. Their actions are not as easy to modify for speed. A few years ago, Remington took over Marlin and made Model 1894’s much like the originals. Now Ruger is making Marlin lever-guns, but the new Model 1894 is not “CAS friendly.” This means you’ll have to seek out an old-stock or used Model 1894. Most common calibers are .357 and .44 Magnum, plus .45 Colt.

A very popular lever-gun, the Marlin Model 1894 in this version is out of production, but hopefully Ruger will start making the Cowboy model again soon.

Henry Repeating Arms (HRA) Big Boy. This rifle is one of the rulebook exceptions isn’t a replica of an Old West lever-gun. You can choose from a Big Boy with a brass or blue steel or color case-hardened receiver and the newer models have the much-favored side-loading feature. Older Big Boys are loaded through a slot in the magazine tube. These rifles also have side ejection, and their actions are generally smooth. Rifles and carbines come in chamberings such as .327/.32 H&R Magnum, .357 Magnum, .44 Magnum, and .45 Colt.

Lever-Guns for Little Buckeroos. CAS is a family friendly sport, and they have a shooting category for kids under 13 called Buckeroo/Buckerette. This entitles the youngster to shoot lever action rifles and carbines chambered for the .22 Long Rifle cartridge; however, the ammo must be standard velocity. There are lots of different .22 LR lever-guns to choose from. Popular models include the Henry (HRA) Classic and Golden Boy models, Browning BL22, the Heritage Settler, Chiappa LA322, and the Rossi Rio Bravo. A used Marlin Model 39 is a good-un too.

This little Buckeroo is shooting a main match stage with his .22 LR lever action rifle; only standard velocity ammo can be used.

My recommendation for those interested in reenacting the Old West through CAS competition is go to a match, observe, and ask questions. Cowboy Action Shooters are some of the friendliest and most accommodating folks you’ll ever meet. They’ll gladly answer your questions, make recommendations, and at the end of the match, might even let you shoot a little. Check out the CAS organizations and look at their websites. Besides SASS, there’s the National Congress of Old West Shootists (NCOWS), but note, they are sticklers for period-correct authenticity in arms and accoutrements. I shoot both SASS and NCOWS and enjoy them both!

For more information on SASS go to www.sassnet.com and for NCOWS www.ncows.com.

HUNTING NEWS & INFORMATION

Pope and Young continues to grow their list of vendors that will be attending and exhibiting at the Pope and Young 34th Biennial Convention taking place in Glendale, AZ April 9-12, 2025.

Silencer Central welcomes noted outdoor and firearms writer Bryce Towsley as a guest blogger on the Shoot on Mute blog. For his initial post, Towsley talks about how the use of suppressors earlier in his career would have helped avoid hearing loss.

Safari Club International (SCI) commends House Natural Resources Committee Chair Bruce Westerman (R-AR-04) for introducing the Endangered Species Act (ESA) Amendments Act of 2025.

Banks Outdoors, makers of outstanding blinds, feeders, and an innovative wildlife watering system, remains a Whitetails Unlimited national sponsor.

Henry Repeating Arms, one of America’s leading firearm manufacturers, is announcing a firm commitment to establishing 100% of its manufacturing operations in the state of Wisconsin. 

These signs will serve as visible reminders to others that the area is private property being managed for deer.

Winners of the Arkansas Quail Stamp and Arkansas Turkey Stamp competitions were announced March 13 at Historic Cane Hill Gallery, about 3 miles southeast of Lincoln in Washington County.

NSSF is pleased to welcome Smartwaiver as its newest Affinity Partner, providing NSSF members with exclusive access to industry-leading digital waiver solutions.

Packed with exclusive content, this 112-page edition – the magazine’s largest and most-anticipated issue of the year – is now available on newsstands or by subscription for just $12 per year.

Whitetails Unlimited President Jeff Schinkten has announced that Wildgame Innovations is continuing as a WTU national sponsor.

Held in conjunction with the 90th North American Wildlife and Natural Resources Conference in Louisville, Kentucky, the gathering serves as a significant forum for conservation leaders.

DSC is thrilled to announce Rebecca Jones, Jay Leyendecker, and Russell Stacy were elected to the DSC Board of Directors at the Annual General Meeting held March 13 as voted on by the members.

Engineered to tackle the most challenging terrains and deliver exceptional versatility, the Ranger XR redefines off-grid exploration with its robust design, extended range, and industry-leading capabilities.

Real Avid is proud to unveil a tough new lineup of fixed torque limiters, the most precise and technically advanced torque limiters designed for serious DIY gun enthusiasts and professional gunsmiths alike.

The Boone and Crockett Club presented Bill and Linda Demmer and Mark Rey with its most prestigious award, the Conservation and Stewardship Award, for their leadership on the William A. Demmer Scholars Program.

Montana Rifle Company (MRC) has become the desired firearm for big game hunters, and they are excited to announce the Marshall - a hunting rifle 10,000 rounds in the making.

Three new riflescope accessories from Vortex help hunters and shooters of every level wring every last bit of accuracy out of their firearms.

NSSF has opened the application period for the 2025 Hunting Heritage Trust Grants that offer a total of $100,000 in support for programs that work to expand participation in hunting and the shooting sports.

A Montana Fish, Wildlife & Parks hunter and bowhunter education field day for online students has been set for Malta at the Malta Event Center.

PARD Optics is excited to announce a BOGO consumer promotion, valid from April 1 – May 31, 2025. During this 60 day promotion, consumers will be able to take advantage of purchasing one of PARDs bestselling 640 thermal units and receive a Leopard 256 thermal handheld unit for free. 

The Villager E-Bike is engineered for riders who demand performance, convenience, and adaptability. Featuring 5 levels of pedal assist and a thumb throttle, this eBike provides a fully customizable riding experience—whether you're commuting to work or exploring dirt roads on the weekend. With a long-lasting 12.8Ah battery, the Villager ensures extended ride times, so you can travel with confidence.

Stay warm and dry in the woods all day with the USA-made Infusion from ThermaSeat.

Whitetail Institute is thrilled to introduce Summer Slam, the ultimate forage mix designed for late-spring and summer planting.

MyOutdoorTV proudly cements its place as the premier platform for turkey hunting content, offering enthusiasts unparalleled access to the most comprehensive, entertaining, and educational turkey hunting programming available anywhere.

Dobyns Rods takes pride in listening to its anglers. New rods in the Xtasy, Kaden, and Colt Series are proof. 14 rods spread across the 3 different series have all been designed to fill needs based on customer and pro-staff input. 

FALCO Holsters proudly introduces its newest collection of handcrafted leather gun belts, combining refined aesthetics, cutting-edge innovations, and enhanced performance for everyday carry.

These premium knives are built to go the distance, with full-tang, titanium-coated, high-carbon steel blades designed to hold their edge longer, allowing you to focus on the task at hand. Their ergonomic, no-slip handles provide an effortless grip. The new Vantex knives provide the perfect balance of performance, comfort, and control in every cut.

Target Sports USA is expanding once again, beginning with Nadja Abaza. A Connecticut native, Nadja brings valuable industry knowledge, hands-on experience, and direct customer engagement to the team.

Knife, firearm and suppressor enthusiasts will want to tune into recent episodes of The Connecting with Conservation (CWC) Podcast as co-hosts Jon Gassett of Wildlife Management Institute and Jim Curcuruto of Outdoor Stewards of Conservation Foundation chat with CJ Buck of Buck Knives, Dave Matheny of Silencer Shop and Kevin Wilson of Davidson’s Inc. / Gallery of Guns.

The National Deer Association (NDA) has joined the +ONE Movement, a national mentorship initiative led by NSSF, The Firearm Industry Trade Association, that encourages peer-to-peer mentorship in hunting and shooting sports. As an official +ONE Partner, NDA strengthens a national coalition of organizations working to recruit and support new hunters, ensuring the future of hunting and conservation.

 
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