Do Not Drop is a community dedicated to fighting veteran suicide, anxiety, depression, and loneliness by reminding people that their greatest strength isn’t found in never struggling, but in refusing to give up.
Every year, I write something about Veterans Day. I reflect on my military service, the people I served alongside, and what wearing our nation’s uniform meant to me. For years, I thought honoring their sacrifices and reminding others to remember was enough.
It wasn’t.
I began wondering what another essay, ceremony, or handshake accomplished for veterans struggling through ordinary Tuesdays when there are no flags or speeches, when someone sits alone wondering whether anybody would notice if they disappeared.
Veteran issues aren't just patriotic for me, they're personal because I’m a veteran with my own history of anxiety and depression. I know what it’s like to appear capable while wrestling with things nobody else sees. Some days are better than others. Ive come a long way, but I’m still figuring things out.
More than a bag tag. It’s a reminder and a conversation starter. Attach it to your hunting pack, range bag, or everyday gear as a reminder that it’s okay to struggle, asking for help is a sign of strength, and nobody should have to carry life’s burdens alone.
My Christian faith helped me recognize that perhaps the struggles I’ve spent years trying to overcome are all part of God's plan - and that plan is once I was able to get healthy, I could help others. My work as Commander of American Legion Post 247 and Chair of the Fauquier Regional Veterans Task Force for Mental Health has convinced me that saving veteran lives also means caring about everyone around them. Veterans are parents, spouses, children, and neighbors. Our faith guides Tim and me, but nobody needs to share our beliefs to belong.
These realizations led me to start "Do Not Drop" a year ago.
At its core, I created Do Not Drop because I needed to believe that my own struggles could serve a greater purpose. And I wanted other people to discover that theirs could, too. But to learn that, to built upon it - you have to stay the course. You can't quit - on yourself, your family, faith, or friends. So, as simple as it sounded, I created a message: Do Not Drop.
Shortly afterward, I shared the idea with my friend Tim Ridings of 5.11 Tactical. We connected through our Christian faith and belief that serving others requires more than good intentions. Tim believed in my vision and has supported me personally ever since.
Tim also serves as an Honor Flight Guardian, accompanying veterans to Washington, D.C., to visit the memorials honoring their service. He considers it a rewarding opportunity to give veterans the honor and respect they deserve.
“In a broken world full of broken people, be a light, Tim said. "Be a blessing to someone else. Take the time to genuinely check in with others. We are meant to do life together. I can’t thank the men and women who have served so I can enjoy the freedoms I have to live and worship in a free nation enough. Not just on Veterans Day, but every day. I did not answer the call to serve my country, and it’s a regret I carry today. But my service to 5.11 is rewarding because we serve those who serve. First responders saved my life years ago, and it’s my calling to give back and serve them today.”
Tim and I arrived here through different experiences, but we agree that service isn’t defined by a uniform or title. Sometimes it’s recognizing somebody needs you and deciding to show up.
This Veterans Day, I’m inviting you to first - never give up on yourself or others, and two: help us share the message to Do Not Drop.
Our ambition is enormous: confront veteran suicide, anxiety, depression, and loneliness while reminding people that their greatest strength isn’t found in never struggling, but in refusing to give up.
I’ll never be the best shot, hunter, or outdoorsman in our community. But I might be among its most transparent and vulnerable members. Whether that’s a gift or a curse depends on whom you ask. What I’ve learned, however, is that admitting I’m struggling doesn’t make me less of a man, a veteran, or a leader. It makes me human. And if my willingness to share those struggles helps someone else find the courage to ask for help, perhaps that’s worth more than anything I’ve ever accomplished in the woods.
It’s okay to shake. It’s not okay to stop.
Struggling is part of being human, and strength shouldn’t be confused with silence. I’ve needed help, asked for it, and expect I’ll need it again. Sometimes that means encouragement, sometimes accountability, and sometimes professional care.
Countless veterans organizations do tremendous work providing benefits assistance, healthcare, employment, and other services. I admire them and work alongside many. But Do Not Drop isn’t intended to become another organization competing for resources or offering another program.
What do you do with a tag? We make it easy.
We’re building a community where people share experiences, learn from one another, and discover purpose through helping others. I believe the hunting and outdoor community already possesses the relationships, generosity, and resources to make an extraordinary difference.
The simple message - "Do Not Drop" is and should be whatever you need it to be for you to get through whatever darkness you may be faced with
Consider what happens when you or your buddy shoots an elk miles from the truck. Our hunting partners don’t debate whether we deserve assistance. They complain about our terrible decision-making and start packing meat. They understand that difficult loads are easier to carry together. Why shouldn’t we approach emotional burdens the same way?
Think about the friend who stopped coming to deer camp or the veteran who no longer answers calls. Reach out. Hunting doesn’t cure depression, and fishing doesn’t replace treatment, but an invitation can remind somebody they still belong.
We will also have a morale patch available.
We’re starting with Do Not Drop bag tags and morale patches, simple reminders not to give up, and that asking for help demonstrates strength. Attach one to your gear. When somebody asks what it means, start a conversation. You never know where it might lead.
We want to keep things simple. Everyone's journey is unique but a common message to never give up on yourself, or on others, is universal.
Do Not Drop isn’t finished or perfect. Neither am I. But progress matters more than perfection, and waiting another year to get everything right won’t help somebody struggling today.
Over the next several months, Tim and I will continue building Do Not Drop, developing partnerships and finding ways for people to get involved. Some of our best ideas will undoubtedly come from people we haven’t met yet. I don’t want this to become something defined by two people. I want it shaped by a community willing to help one another through life’s hardest moments.
Visit www.donotdrop.org to learn more. If you want to help, or know someone who can, let us know.
It’s okay to shake. It’s not okay to stop. Do Not Drop.
NOMAD Outdoor launches the Conifer VX3, its warmest whitetail collection featuring 100-gram PrimaLoft insulation and a windproof membrane. The collection includes a jacket, bib, trapper, and flip-mitt in Mossy Oak New Break-Up pattern, designed for late-season hunting in extreme cold conditions.
RosCo Outdoors has partnered with Realtree to introduce a camouflage apparel collection featuring the GX2™ Performance Hoodie, GX2™ Lined Flannel, Guide Pro Jacket, and Outfitter Half-Zip. The collection combines iconic Realtree patterns with functional, durable layers designed for hunters and outdoor enthusiasts in changing conditions.
Blocker Outdoors introduces the Flyway Insulated Jacket and Bib, designed for late-season waterfowl hunting. Both pieces feature RainBlocker® 10K/10K waterproof membranes, taped seams, and zoned insulation at $149.99 each. Marketing Director Steve Allie emphasizes the gear delivers serious protection and warmth for harsh conditions without premium pricing.
Blocker Outdoors launches the Wooltex Jacket and Pant, a modern wool-hybrid blend featuring polyester fleece for reduced weight without sacrificing warmth. The gear includes windproof construction, S3® antimicrobial odor control, and Realtree XT-3 camouflage, priced at $169.99 each.
TUO introduces the Nivor Jacket and Bib, purpose-built for late-season whitetail hunting with Paralite™ insulation, AeroGuard™ windproof membrane, and Verse camouflage. Both items feature 4.9+ star ratings and are available at tuogear.com for $389.99 each.
Muddy has released a comprehensive lineup of cold-weather hunting gear including the DV8 Mammoth Jacket and Bibs, Nucleus Heated Vest, DV8 17-Inch Insulated Boots, Overshoe Foot Warmers, and a Boot and Glove Dryer to help hunters stay warm and comfortable during late-season hunts.
The National Bowhunter Education Foundation (NBEF) offers advanced shot placement educational tools including anatomy guides for whitetail deer, turkey, elk, and black bear, plus Mini 3D foam models crafted by Rinehart Targets. Executive Director Marilyn Bentz emphasizes using quality learning tools to ensure safer, more successful hunts.
Vortex Optics announced that the Vortex Relay Network received Guns & Ammo's 2026 Technology of the Year award. The system connects compatible Vortex devices to share ballistic data and optical information, helping shooters make more informed decisions in changing conditions.
The DSC Foundation named Michael Schneider of Driftwood Valley Outfitters as the 2027 Education Award recipient for his leadership in wildlife conservation education. Schneider's Driftwood Outdoor Guide and Business Apprenticeship program combines practical skills, classroom learning, and Indigenous teachings for Takla Nation youth in British Columbia.
Alfred State College (NY) won the team title and Tanner Schmaus of Montcalm Community College (MI) captured the individual crown at the 2026 USA College Clay Target League National Championship held October 30th–November 1st in Bunker Hill, Illinois. Schmaus shot 199 of 200 targets, winning on a tiebreaker over Alfred State's Justin Jerome.
Dead Down Wind provides guidance on maintaining hunting equipment throughout late season and proper storage methods. The company recommends cleaning gear before storage, drying thoroughly, and using products like their Laundry Detergent Sheets, Field Spray, and Boot & Storage Powder to manage odors and protect investments for next season.
The Wild Sheep Foundation approved $2 million in Grant-In-Aid funding for fiscal year 2026-27, supporting 24 wild sheep conservation projects across North America, Europe, and Central Asia. The largest grant of $220,000 supports disease surveillance efforts in Idaho, Oregon, and Nevada, with funding directed toward habitat management, water development, and population reestablishment.
Tink's highlights how the whitetail rut intensifies midday deer movement, encouraging hunters to stay in stands longer. The article features strategies from Tink's Director of Marketing Teri Quinn and recommends Tink's #69 Doe-In-Rut and Tink's Peak30 Premium Doe Estrus products for rut hunting success.
SHIELD Sights marks its 40th anniversary as a British manufacturer of red dot optics, celebrating four decades of innovation since its founding on November 3, 1986. The company developed the influential RMSc mounting footprint now widely adopted by handgun manufacturers and continues manufacturing optics in Crewkerne, England.
The Rocky Mountain Elk Foundation (RMEF) is hiring a Director of Land Conservation based in Missoula, Montana. The position leads RMEF's land conservation and access program, managing strategic partnerships and overseeing projects that have conserved over 9.2 million acres since 1984.
Derya Arms announced the TM22 Pump, a magazine-fed .22 LR pump-action rifle available in 18-inch and 20-inch barrel configurations. The rifle features a threaded barrel, adjustable stock, and compatibility with TM22 box magazines, with an MSRP of $429.
Hawke Optics unveiled the Frontier ED X Compact 15–35x56 Spotting Scope, featuring extra-low dispersion glass and wide-angle optics in a lightweight 35.4-ounce package designed for backpacking and hunting expeditions while maintaining premium optical clarity and performance.
ZeroTech Optics USA introduces the Thrive HD 6-24x50 – PHR 2 Illuminated riflescope, featuring a 24x magnification, six red brightness settings, and an Adjustable BDC Turret with five lockable markers. Weighing 23.0 ounces with a 50mm objective, the scope is designed for hunters seeking higher magnification without sacrificing portability.
ZeroTech Optics USA introduces the Thrive HD 2.5-15x50 – PHR 2, a 21.7-ounce hunting riflescope featuring a 2.5-15x magnification range with an Adjustable BDC Turret offering five independently lockable reference markers for customized elevation adjustments.
ZeroTech Optics USA introduces the Thrive HD 6-24x50 – PHR 2, a 22.4-ounce hunting riflescope featuring 6-24x magnification, an Adjustable BDC Turret with five lockable markers, and a non-illuminated reticle designed for backcountry and long-range hunting.
SIGHTRON announced the addition of lockable turrets to three S6 5-30x56 ED IR riflescope models designed for medium to long-range tactical shooters and hunters. Made in Japan with Extra-Low Dispersion glass and exclusive Zact-7 Revcoat Plus lens coatings, the riflescope features SIGHTRON's ExacTrack W&E system and is covered under their Lifetime Performance Guarantee.
Viridian Weapon Technologies unveiled custom-branded RFX11 green dot optics featuring Ducks Unlimited and National Wild Turkey Federation logos, demonstrating OEM customization capabilities for organizations and industry partners seeking tailored products that reflect their identities.
ZeroTech Optics USA introduces the Thrive HD 2.5-15x50 – PHR 2 Illuminated riflescope, featuring six red brightness settings, a 2.5-15x optical system, and an Adjustable BDC Turret. The 22.3-ounce scope combines lightweight backcountry hunting performance with illuminated aiming references and is backed by ZeroTech's Triple-A Lifetime Warranty.
The Wild Sheep Foundation applauds the Department of Interior and U.S. Fish and Wildlife Service's recommendations to strengthen the National Wildlife Refuge System through active habitat management and conservation partnerships. The review, announced by Secretary Doug Burgum and Director Brian Nesvik, emphasizes field-based wildlife management and hunter-conservationist contributions to refuge success.
The National Archery in the Schools Program (NASP) and Scholastic 3-D Archery (S3DA) are collaborating to raise funds for St. Jude Children's Research Hospital during the 2026–2027 season through virtual competitions, in-person events, and voluntary donations. Both organizations invite their archery communities to participate and support children and families served by St. Jude.
The Boone and Crockett Club applauded the U.S. Fish and Wildlife Service's comprehensive review of the National Wildlife Refuge System, which recommends active habitat management and strengthened collaboration with neighboring landowners. Club Member Brandon Maddox joined Interior Secretary Doug Burgum and USFWS Director Brian Nesvik at the announcement in North Dakota.
Corey Mason, Executive Vice President of Conservation and Chief Operations Officer at the Wild Sheep Foundation, has been appointed to the Department of the Interior and Department of Agriculture Hunting and Shooting Sports Conservation and Access Council. The federal advisory council provides recommendations on wildlife conservation, hunting access, and partnerships.
Whitetails Unlimited and the National Rifle Association of America encourage hunters to donate venison during November's Wild Game Meat Donation Month. Organizations like Farmers and Hunters Feeding the Hungry and Hoosiers Feeding Hungry help distribute donated game meat to those in need through local food pantries.
Michael Waddell, Nick Mundt, and Travis "T-Bone" Turner reunite on The Michael Waddell Podcast to share hunting memories, discuss team building, and reflect on their 18-year journey with Bone Collector. The trio discuss hunts at TC Outfitters in Texas, Hooray Ranch in Kansas, and R&K Outfitters in Utah, emphasizing camaraderie and the importance of appreciating shared experiences over rushing to the next task.
Kinsey's Inc., a leading outdoor sporting goods distributor, has partnered with Bearded Butchers, founded by brothers Seth and Scott Perkins. The partnership expands Kinsey's product offerings to include premium seasonings, meat-processing supplies, and cutlery, providing dealers with products that support the complete hunting experience from field to table.
ScentLok introduces a complete line of scent-control accessories including the BE:1 Headcover, Midweight Skull Cap, BE:1 Voyage Pro Glove, Carbon Alloy Knit Cuff Beanie, Revenant Hand Muff, and BE:1 Fortress Glove. Marketing Director Steve Allie emphasizes these accessories are built to the same performance standard as ScentLok's jackets and bibs, featuring Carbon Alloy and Silver Alloy technology to address odor escaping from hair, breath, and skin.
Remington announces the availability of the 2027 Limited Edition Bullet Knife, The Homesteader, a collector-focused folding pocketknife featuring premium multi-blade design and classic materials. The knife is 100-percent U.S.A. made with hand-finished V-Flat edge and green stag bone handles, now shipping to dealers nationwide at $147.99.
BLACKHAWK introduces the OFFICER CARRY Slide Lock Folder, a lightweight ambidextrous manual folder featuring a 2.5-inch D2 steel Wharncliffe blade, sliding crossbar lock, and black aluminum handles. Weighing 2.8 ounces with a 4.5-inch folded length, it's priced at $104.99 and available in plain or serrated edge options.
Custom & Collectable Firearms introduces the Henry X Model Sentinel, a custom .30-30 lever-action rifle featuring a suppressor-ready threaded barrel, Grade 4 American walnut WOOX Bravado stock with M-LOK® compatibility, and modern optics rail alongside classic design elements.
Warne has launched new 2.26" Picatinny Red Dot Riser Mounts designed for modern sporting rifle platforms, offering two height options compatible with EOTECH XPS and EXPS optics to provide faster target acquisition and optimized shooting positions.
QuietFlow, a suppressor brand from GForce Arms, launched quietflow.com featuring four USA-made suppressors backed by lifetime warranties: the AIRCHOPA 30Ti, ENGINE NO. 9, THROTTLE 22Ti, and 22-WHISTLER, with additional products planned.
Stealth Cam encourages hunters to maintain trail camera deployment during late season, highlighting their upgraded 3.0 cellular trail cameras featuring AI functionalities, including the Deceptor MAX 3.0, Revolver PRO 3.0, and Spectre 4K Pro models with dual-core technology and enhanced Command app integration.
BANISH Suppressors introduces the HD 762 INC, a 7.62 NATO/.308 Winchester suppressor made from 718 Inconel through additive manufacturing. Designed for AR-10s and 6mm AR-15s, it features controlled-flow technology delivering low back pressure while maximizing flash and sound suppression, with an MSRP of $1,129.
Chiappa Firearms introduces the Hunter Rhino 60DS, a .357 Magnum revolver with a unique low bore axis design that reduces recoil and muzzle flip. The 6-inch barrel revolver, made in Italy and distributed by Chiappa USA in Dayton, Ohio, is chambered for .357 Magnum and .38 Special, offering hunters versatility for whitetail, hogs, and predators.
Remington Ammunition partners with Ruffland Kennels as an Official Remington brand licensee to create an exclusive collection featuring three kennel sizes, matching top trays, and the Water Hole in Remington's iconic green and sunflower yellow colors. The USA-made products are now available online.
SnapSafe introduces its Modular Safe line, featuring vault-grade security in disassembled pieces that assemble on-site without welding or professional installation. The line includes three models with 2300°F fire ratings, ranging from the Titan to the Super Titan Double Door, all manufactured by Hornady Manufacturing.
Boyt Harness Company announced the Neptune Waterproof Duffel, featuring military-grade 840D Ballistic Nylon, double-sided TPU coating, and RF-welded seams for complete water protection. Available in three sizes, the duffel includes heavy-duty carry straps, detachable backpack straps, and waterproof zippers for outdoor professionals and sportsmen.
QuietFlow Suppressors, a brand from GForce Arms, has launched the AIRCHOPA 30Ti, a lightweight titanium .30 caliber suppressor weighing 8.3 ounces. The suppressor features eight baffles with patent-pending Zero Flow geometry and delivers 38.0 dB sound reduction at the muzzle on .308 Winchester, with an MSRP of $699.
Warne has introduced the GuideLite Bipod, a lightweight carbon fiber bipod weighing 12.9 ounces designed for backcountry hunters. The bipod features rapid leg deployment, adjustable heights from 8-22 inches, and a quick-detach Picatinny-style mounting system with 60° of pan and cant adjustment.
Burris Optics is partnering with Backdraft Suppressors by Outlier to offer a promotional rebate through the end of 2026. Customers purchasing any new Burris Fullfield riflescope are eligible to receive a free 4-inch Backdraft Hunter suppressor by submitting proof of purchase at backdraftsuppressors.com/burris/.
German Precision Optics (GPO) announces a $100 MasterCard rebate on all GPO CENTURI Riflescope production models from November 15 through December 31, 2026. The CENTURI has received recognition from Field & Stream magazine and the NRA American Hunter's Golden Bullseye Award for 2026.
Thompson/Center Arms and Buckmasters have partnered to showcase T/C Arms muzzleloaders, including the ENCORE FireStick and Triumph models, across Outdoor Channel television, YouTube, podcasts, social media, and ambassador initiatives. The collaboration between the legendary firearms manufacturer and founder Jackie Bushman's hunting brand aims to connect with hunters nationwide.
Ol'Man Outdoors, maker of Millennium Stands and innovative hunting products, has joined Whitetails Unlimited as a national sponsor. WTU President Jeff Schinkten praised the company's reliable tree stands and commitment to hunter safety through patented technology.
Sellmark Corporation is running a $20,000 sweepstakes from November 3-30, 2026, featuring products from Sightmark, Pulsar, KJI, Dark 30, INFORCE, and other brands. The grand prize package includes thermal imaging devices, shooting supports, tactical gear, and a $1,000 Everest Gift Card.
The Realtree Channel returns to MyOutdoorTV throughout November, featuring shows from Bill Jordan, Tyler Jordan, and David Blanton. The ad-free channel includes Realtree Outdoors, Realtree Road Trips, Realtree's Monster Bucks, and Black Cloud Duck Hunting content celebrating Team Realtree's 40th Anniversary in 2026.
Steven Rinella and the MeatEater crew return with Season 14 premiering November 14 on Outdoor Channel, featuring hunting and fishing adventures across South Texas, the Great Lakes, and the Canadian Arctic with guests including Kevin Murphy, Greg Fonts, and Clay Newcomb.
GAME & FISH TV launches a "Tuesday Sport Hunting" block featuring waterfowl programming including Ducks Unlimited, RNT-V, The Fowl Life, Heartland Waterfowl, Winchester Deadly Passion, and Art of Wild. The free streaming channel, powered by Outdoor Sportsman Group, airs Tuesday nights 6:00-11:00 p.m. ET across multiple platforms including Roku, Prime Video, and Samsung TV Plus.
Pursuit Channel has renewed its multi-year partnership with The Choice with Ralph & Vicki, one of outdoor television's most recognized programs. Hosted by Ralph and Vicki Cianciarulo, the series will continue airing on Pursuit Channel and Pursuit UP, reaching over 20 million linear television homes and 120 million streaming users.
Ralph, Vicki, RJ, and Aubrey Cianciarulo present the 26th season of The Choice on Pursuit Channel, featuring RJ, Eddie, and Colby on a DIY mule deer hunt with a Browning 6.8 Western. The episode airs Monday, November 9th at 11:30 PM EST.
