JANUARY 23, 2023

Happy After SHOT Show 2023! The SHOT Show 2023 - The Shooting, Hunting, Outdoor Trade Show, was a larger show than previous years - and exceptionally well-attended post-COVID. 

Voice of Leadership Panel

By Ryan Hoover – Director, Handgun Hunters International 

Calm, peaceful mornings in the woods provide a great opportunity for thoughtful reflection.

I suffer from anxiety. It didn’t affect me until I was in my late 30s, but then it hit me like a ton of bricks. Panic attacks are no fun. Fortunately, I could control my anxiety without medication through some therapy, figuring out some health issues, and strengthening my faith. Part of that therapy was hunting. 

NSSF is pleased to announce Credova, a financing platform offering buy-now, pay-later services, has been added to NSSF's Affinity Partner network.


Did you know hunting is available at almost 400 national wildlife refuges, more than 35 wetland management districts and almost 20 national fish hatcheries. 


Rounded by Concealment Express is an industry-leading firearm lifestyle company renowned for curating and manufacturing gun holsters, tactical gear, everyday carry apparel, and related accessories.

New for the US market in 2023, CZ USA introduces two optics-ready and suppressor-ready P-10 pistols to its lineup. The full-sized P-10 F OR SR and compact P-10 C OR SR models inherit all the performance-driven features of the P-10 series.

NSSF®, The Firearm Industry Trade Association, recognized Louisiana Republican state Rep. Blake Miguez as the 2022 NSSF State Legislator of the Year for his determined commitment to protect the firearm industry against “woke” discrimination.

Shoot Like a Girl has officially released their Annual 2022 report, showcasing the growing need for firearm safety and empowerment with a record number of mobile range attendees.

Vortex is headed to the National Wild Turkey Federation (NWTF) Convention and Sports Show in Nashville, Tenn., from Feb. 15–19. Attendees can visit Booth #2046 to check out the company’s popular line of red dot sights, optics, gear, and apparel, including a first look at all newly launched products for 2023.

Now, Bullseye Camera Systems by SME solves these problems with the all-new Bullseye Spotting Scope Camera.

MidwayUSA Foundation is our country’s leading advocate for youth shooting sports and the public charity’s 2022 impact set records across multiple categories.

The whitetail game is a specialized one, and top-tier gear is required. One item every big-buck chaser needs, no matter where they hunt, is a quality pack. For 2023, Tenzing hits the mark with the all-new Whitetail Day Pack series.

Air Venturi, an industry leader in high-pressure air fill systems launches two new compressors at SHOT Show 2023.

MidwayUSA Foundation is our country’s leading advocate for youth shooting sports and the public charity’s 2022 impact set records across multiple categories.

Colt proudly announces the launch of its new CBX Precision Rifle. 

Now, Stealth Cam further refines the cellular camera segment with the introduction of the all-new DECEPTOR cell camera.

Happy After SHOT Show 2023! The SHOT Show 2023 - The Shooting, Hunting, Outdoor Trade Show, was a larger show than previous years - and exceptionally well-attended post-COVID. Read More ...

Some folks believe that an everyday carry knife is a compromise between comfortable handling, portability, and maximum performance.

Sparta, Wisconsin - Mathews is proud to announce the continuation of their Contingency Program this year, giving both professional archers and amateur competitors the chance to win monetary payouts at ASA, IBO, and NFAA sanctioned events. Hundreds of Pro and Amateur archers have utilized this program to advance their competitive archery careers, and Mathews is excited to extend this opportunity once again.

MidwayUSA is pleased to announce Rio Outdoors as one of the latest additions to their ammunition offering.

Speer Ammunition is proud to partner with sister brand Remington on Big Green’s new line of Premier Long Range ammunition. This is the first time Speer’s Impact bullets will be available in loaded ammunition. Remington will offer loaded ammunition with Speer Impact bullets in seven cartridge options. The new product announcement was recently made at the 2023 SHOT Show in Las Vegas, Nevada.

Safariland is proud to announce the next evolution of duty-rated retention holsters.

 Stick ladders provide hunters with fantastic versatility, ease of mobility, and efficiency for a quick setup. New for 2023, Millennium Treestands® is excited to announce the release of the M-215 Double Step 20 ft. Stick Ladder. Combining the rigid security of a ladder while borrowing from the portability of a climbing stick, the M-215 Stick Ladder is a go-to tool for tree stand hunters. 

For the 2023 spring gobbler season, Fiocchi adds a second sub-gauge shotshell to its heralded line of Golden Turkey TSS.

Irish Setter MudTrek rubber boots, available in Realtree EDGE camo, are the lightest rubber boots in the brand's history. The 17-inch, non-insulated boot is topped with 7mm neoprene for waterproof protection.

The best price-to-performance cellular trail camera has arrived, and it is called the Mitigator. The Mitigator from Muddy represents the company's latest innovation in wireless cameras, and it does so at a price that fits any budget.

Stoeger Industries, manufacturer of performance-grade shotguns, personal defense handguns, and air guns, improves its M3020 lineup while giving 20-gauge lovers more options than ever.

TriStar Arms, America's favorite importer of high-value shotguns and pistols, is proud to announce the much-anticipated arrival of the Viper G2 PRO line.

Venom USA Ammo and Medef Defence, a world leader in the production of bullets, brass, shotgun shells and loaded ammunition is pleased to announce the addition of Matt Nicholson to the role of Head of Sales in North America.

NSSF presented its highest honor—the Ken Sedlecky Lifetime Achievement Award—to Dave Baron, former owner and CEO of Baron Technology, a Connecticut-based firm known throughout the firearm industry for its quality engraving and finishing services.

New for 2023, Millennium Treestands® Antler Shak 30-06 Ground Blind helps hunters be more successful while on the ground. Packed with innovative features and design, the new Antler Shak 30-06 Ground Blind offers maximum visibility, concealment, and comfort throughout the hunting season.

From the expansive forests of the East to the wide-open lands of the West, big bucks roam where hunters may or may not tread. For the avid whitetail hunters who are seeking their elusive trophies in remote locations, Tenzing offers the all-new line of packs to meet every need.

For 2023, Benelli ups the ante with two new Nova models in Realtree's Max-7 camo.

Obsession Media announced today that Outdoor America and Outdoor Sportsman Group (OSG) have entered into a three-year extension on their strategic partnership for content provided by OSG to be distributed on the Obsession Media FAST channel, Outdoor America.

Baschieri & Pellagri USA is excited to announce new additions to its Competition One shotshell lineup.

For 2023, the Momentum Varmint Elite returns with five chamber offerings and a new camo finish. All Momentum Varmint Elite rifles now come with the TrueTimber Prairie pattern on the EVOLVED ERGONOM-X synthetic stock.

Meopta Sport Optics is pleased to introduce the MeoSight IV.

No one earns Alpha Hunter status with a "wait and hope" strategy. Today's savvy and avid hunters push hard and wring out every advantage technology can provide to one-up the Big One.

Newest member of the Vortex® tripod family puts a better glassing experience in reach of every hunter.

Buck Knives, Inc., a global leader in the outdoor, sporting, and everyday carry (EDC) knife markets, announces the release of more than 50 new knife models as the company expands its hunting, EDC, Legacy and fishing product lines in 2023. 

Practical hunters understand that simple and efficient tools offer the shortest path to getting a job done right. Of the few tools the go-light, go-hard hunter relies on, nowhere is this more evident than when it comes to knives. Choose the wrong knife for the task and frustration is sure to follow.

Fore Runner Brand Feeds, LLC announced, effective Jan 1., 2023, that they have acquired ownership of the Monster Meal brand of wildlife feed and attractants. Fore Runner is a Council Bluffs, Iowa-based company organized around decades of experience in the hunting, real property, and real property management sectors.

CZ-USA is proud to introduce the new CZ TS 2 Orange sport pistol, designed for competition in the IPSC. Its official release and worldwide debut were at the 2022 IPSC Handgun World Shoot in Pattaya, Thailand.

Smith & Wesson Brands, Inc. is proud to announce the new full-size M&P 5.7 pistol with a 22-round capacity.

The new 4.6x30mm Hyperformance cartridge joins the FMJ Range Dynamics and jacketed soft point Defense Dynamics cartridges for this proven chamber.

Stoeger Industries, manufacturer of performance-grade shotguns, personal defense handguns, and air guns, gives 3-gunners a compact, lightweight, maneuverable shotgun that's competition-ready out of the box. Enter the M3K 3-Gun Model.

Ammo Load Worldwide, a division of Freedom Munitions, has developed several upgrades to the popular MARK X pistol ammunition loading machinery to debut at SHOT Show.

Bear Edge Knives, a manufacturer of knives for everyday use and carry, introduces the new Bear Edge 61125.

Franchi introduces a platform for the modern consumer with the Momentum All-Terrain Elite bolt-action as the newest member of the brand’s vaunted Momentum Elite series.

Fernandez Holdings, Inc. (“FHI”) is excited to formally announce the acquisition of KASH CA, which includes the well-known brands of Freedom Munitions, Ammo Load Worldwide, and X-Treme Bullets as LAX Ammunition retail locations.

Stoeger Industries continues to expand its STR-9 pistol offerings with the release of the new STR-9F Combat 9mm.

When it comes to releases, bowhunters and target archers want options, and true to form, APEX Gear has delivered once again. The index-finger release crowd demands quality, functionality, durability, comfort, and consistency, and for 2023 APEX gives this crowd the Verdict Single Jaw BOA Release.

Fiocchi, a global leader in defensive, target, and hunting ammunition along with Baschieri & Pellagri USA, manufacturer of the world's premiere shotshells for sporting clays and hunting, are excited to announce the latest technology in the companies' EnviroShield initiative.

SilencerCo is excited to announce the release of their new low back-pressure suppressor, the Velos LBP.

GAMO’s industry changing SWARM 10X Technology, now in its third generation, is featured in the new-for-2023 Swarm Magnum Pro Gen3i. GAMO Swarm 10X Technology brought multi-shot capabilities to the formerly single-shot-only break barrel industry. 

Remington Ammunition has officially announced two new Remington cutlery series for 2023. 

NSSF is pleased to announce Credova, a financing platform offering buy-now, pay-later services, has been added to NSSF's Affinity Partner network.

FN America, LLC is pleased to announce the release of two new striker-fired pistols – the FN 510™ Tactical, chambered in 10mm Auto, and the FN 545™ Tactical, chambered in .45 ACP.

Viridian Weapon Technologies continues to expand on the fact that human eyes see green better with the introduction of the RFX 45 Closed Emitter Green Dot Optic.

STAN Outdoors has announced an all-new Contingency Program for the 2023 season.

A backbone of Benelli’s upland and clay target shotgun line, the Montefeltro has, for years, been a favorite of discerning shotgun aficionados. This year, Benelli's sleek, classically styled shotgun is available in eight different configurations to ensure all shooters, regardless of size, body type, or experience level, can dominate in the field and on the clay range.

GPO USA has announced its entrance into the reflex sight market with the introduction of its new GPO Spectra™ Reflex sight. For quick target acquisition made for pistols and MSR shooting, nothing helps more than a high-quality red dot sight. This new introduction offers next generation red dot technology from GPO with the highest quality dense polymer lenses that are fully multi-coated with GPO’s proprietary GPObright™ high transmission technology.

Remington Ammunition is proud to present Remington Range, the handgun load that delivers shot-to-shot consistency and serves as the ideal choice for everyday plinking.

Vetter becomes 3rd CEO in organization’s 40-year history upon Howard Vincent’s retirement later this year

HeadHunters NW, the premier executive recruiting firm focused exclusively and deliberately on talent acquisition for the shooting, hunting, and outdoor industry, announces the launch of its new podcast, HeadHunters NW Podcast. 

For 2023, Traditions® is proud to introduce the ShedHorn™ rifle. With the addition of this model, Traditions® adds to its’ robust line of sidelock muzzleloaders. The ShedHorn™ is a great option for all sidelock enthusiasts who are looking for modern innovation while still being primitive.

 Franklin Armory is pleased to announce that its CA320 handgun passed the California Department of Justice Laboratory Certification and Handgun Testing process. It is now listed on the State’s “Roster of Certified Handguns.

Buck Knives, Inc., announced that the company’s knives have received recognition for being a leading knife brand with hunters across America and several newly released knife models. 

Arcus Hunting, LLC has announced that they will be partnering with Kelly Brand Management to exclusively manage all online product listings for all Arcus Brands.

Baschieri & Pellagri USA, manufacturer of the world’s premiere shotshells for sporting clays and hunting, has added a new line of ammo to its top-tier shotshell offerings—the Competition Flyer.

Savage Arms has officially announced a new partnership with the Group 3 Holdings licensing group

Cold Steel introduces one of its toughest and boldest locking folder ever…the new Mayhem.

Otis Technology presented their 2022 Sporting Goods and Law Enforcement Sales Awards on the opening morning of the 2023 Shooting, Hunting and Outdoor Trade (SHOT) Show.

Fiocchi, a global leader in defensive, target, and hunting ammunition, pushes its centerfire rifle offerings to the next level with the introduction of the all-new Knock Down series.

Fiocchi adds yet another specialized cartridge to its growing line of dedicated hunting ammo. New for the Fiocchi Hyperformance Hunt series is a .223 Remington cartridge designed for "lights out" performance on varmints.

NSSF honored three inductees to its Hall of Fame at the 2023 SHOT Show, recognizing them for their leadership that spanned decades and their contributions to the growth of the industry and expanding the shooting sports.

TriStar Arms, Inc. is currently seeking qualified individuals for the position of National Sales Manager. TriStar Arms, located within the Kansas City Metro Area, has exceeded growth and sales expectations leading to an expansion of its sales team.

Cleveland, OH - Air Venturi introduces the Avenge-X, a modular PCP air rifle platform built to evolve as your needs do. Building on the success of the popular Avenger rifle, Air Venturi continues to bring high end features at a more affordable price point.

The 45th Shooting, Hunting and Outdoor Trade Show (SHOT Show), owned and operated by NSSF—The Firearm Industry Trade Association—was held this week with more events and exhibit space than ever.

Baschieri & Pellagri USA, manufacturer of the world’s premiere shotshells for sporting clays and hunting, gives duck and goose wreckers two new top-tier shotshell options that promises to hit hard and fold fowl in an instant—Dual Steel and Dual Bismuth.  

You found a killer deal on Stealth Cam, Muddy or Wildgame Innovations cellular cameras and couldn’t wait to get them up and running in your hunting area. While they connect, maybe the reception is not as ideal as you had hoped.

The Hornady® 7mm PRC (Precision Rifle Cartridge) has been named the 2023 American Hunter Ammunition Product of the Year as part of the National Rifle Association Publications Golden Bullseye Awards. 

C&H Precision beings that need to consumers in the DUTY pistol optic.

ZeroTech Optics has expanded its long-range precision shooting line of optics announced the release of their new 20-60x80mm FFP (First Focal Plane) spotting scope with their Optimized Spotting Reticle (OSR) MRAD reticle to the American market.

The sub-gauge shotgun category has undergone a renaissance in the last year and Benelli's Super Black Eagle 3 has led the charge with its standout SBE 3 28-gauge.

Kimber, Mfg., Inc., is attending SHOT Show, and will be available to talk to both media, industry partners, and dealers alike about new products, potential partnerships and product placement, and more.

Visit Hawke Optics’ Booth (43126) in the Venetian Expo Center and Enter Sweepstakes Packages and Get Hands on with Brand New Products!

Baschieri & Pellagri USA, manufacturer of the world's premiere shotshells for sporting clays and hunting, gives competitive shooters a new generation in shotshell innovation with the NEXT line of shotgun ammunition.

Team Mathews kicks off the season strong with a win at the ISAA Pro/Am located in Des Moines, Iowa.

. For 2023, the company adds yet another "first" product that serves multiple functions for owners of modern sporting rifles (MSRs).

ALPS OutdoorZ has redesigned its popular Upland Game Vest X for 2023. The new Upland Game Vest X 2.0 offers more features, upgraded capacity, and more customization options for improved functionality, fit, and field performance.

Fiocchi is providing the fans of these lightweight, easy-shooting platforms the ammunition they need for successful adventures in the marshes and the duck blinds.

CZ-USA builds shotguns for serious waterfowlers. From pump action and over/under to semi-autos, CZ shotguns deliver outstanding performance in the harshest hunting conditions. Because CZ makes a wide range of field-ready shotguns, choosing the best model for waterfowl hunting is sometimes overwhelming. So here is a curated list of dedicated camo-clad waterfowl hunting shotguns to help narrow down the options.

Fiocchi, a global leader in defensive, target, and hunting ammunition, earns top marks from serious waterfowl hunters for its Flyway line of high-performance steel shot ammo. Now, Fiocchi adds to the Flyway line two new shotshells that ducks don't want you to know about."

 Stoeger Industries, manufacturer of performance-grade shotguns, personal defense handguns, and airguns, is now offering its top-of-the-line STR-9S Combat 9mm pistol in two new models featuring an enhanced, ready-to-go package. 

As if being the most popular, and award winning hunting revolver wasn’t enough, the Taurus Raging Hunter line is expanding. First, we’re adding the new Raging Hunter 500 Magnum, officially chambering the toughest double action hunting revolver in the world in the world’s most powerful production handgun cartridge. 

This year, the options for .22 caliber handguns get a little more interesting. Bond Arms releases two new .22LR versions of popular double-barrel handguns ahead of 2023.

Kimber, Mfg., Inc., the world’s largest manufacturer of premium 1911 handguns and other fine firearms, announces Chris Klope as the new Chief Operating Officer (COO). Chris Klope will succeed outgoing COO Dennis Dougherty who is transitioning to Kimber’s board.

Avient Corporation, a premier provider of specialized and sustainable material solutions and services, today announced a successful collaboration with its customer, Rolatube, to help develop the new Revolve tactical tripod using Polystrand composites from Avient.

Uberti recognizes 2023 as the 150th anniversary of the famed Winchester Model 1873 lever-action—the "gun that won the West," offering a commemorative edition of this classic firearm.

Baschieri & Pellagri USA, manufacturer of the world's premiere shotshells for sporting clays and hunting, offers small-game hunters a new shotshell class fitted with a 100-percent biodegradable Green Core wad in a variety of lead and steel options.

Stoeger industries, manufacturer of performance-grade shotguns, personal defense handguns, and air guns, announces the new-for-2023 STR-9MC Micro Compact discreet carry personal defense handgun. 

Benelli’s Super Black Eagle shotgun lineup needs no introduction. These Inertia Driven sky wreckers have been a favorite of waterfowlers since the model's launch in 1993. Three decades later, the SBE is still the best-performing semi-auto shotgun on the market. For 2023, Benelli broadens the SBE 3 line by adding two new models in 28-gauge.

C&H Precision has long been known for its slide milling services and pistol optic adaptor plates. Their quality and experience in the industry are well-known and respected. So, it’s no surprise they have decided to offer their own line of pistol optics.

Born to dominate the skies no matter the weather, Benelli's SuperNova Pump Shotgun is a wetland warrior that has proven its worth in fields, swamps, and marshes throughoutthe world. For 2023, Benelli has cloaked this standout pump-action 12-gauge in Realtree's all-new Max-7 camo pattern.

Stoeger Industries, manufacturer of performance-grade shotguns, personal defense handguns, and air guns, gives its workhorse shotguns, the Model 3000 and P3000, improved features for 2023.

NSSF praised Texas Republican Attorney General Ken Paxton’s determination that Citigroup’s antigun discriminatory policies of refusing to conduct business with Constitutionally-protected firearm businesses violate state law.

Fiocchi, a global leader in defensive, target, and hunting ammunition, expands its non-toxic shotshell offerings for 2023 with two new steel loads. The new shotshells represent the first steel shot to be offered in the company's Field Dynamics Upland series.

Barnett is taking its accessory lineup to the next level. Stocking up on these products equips hunters with an arsenal of performance-enhancing gear for greater success in the field while providing comfort, convenience, and peace of mind when the buck of a lifetime walks into range. The new accessories will further enhance every outdoorsman’s hunting experience.

GAMO’s industry changing SWARM 10X Technology, now in its third generation, is featured in the new-for-2023 Swarm Viper Gen3i high-velocity adult precision air rifle. Swarm 10X Technology brought multi-shot ability to break barrel air rifles with it’s 10-shot magazine.

The Nomad Pursuit Series combines innovative designs, high-performance materials and hunter-friendly features to create the ultimate in turkey hunting apparel and concealment.

Burris Optics, known for pushing optics forward with products like the Eliminator Riflescope and Oracle Bowsight, introduces a revolutionary rifle optic, the new Veracity PH 4-20x50mm.

Savage Arms is proud to announce the launch of two additional new firearms for 2023, the Stevens 560 Field shotgun and the Stevens 334 rifle.

Baschieri & Pellagri USA, manufacturer of the world's premiere shotshells for sporting clays and hunting, gives competitive shooters, especially those who hammer hard-to-hit plastic targets, a decisive advantage with the new Helice.

We are proud and excited to unveil not just one, but two entirely new loading systems that will change the way ammunition is produced by both individuals and manufacturers.

Now for 2023, Easton has added SONIC 6.0 in a NEW Match Grade .001” specification for bowhunters looking for added accuracy and highest quality.

Freedom Munitions has expanded its popular line of X-DEF defense ammunition to include 357 Mag in 125 grain.  

In 2022 Taurus raised the revolver game with their first launch in the Executive Grade line. Taking their best-selling 38 Special 856 revolver, Taurus added custom touches that include a presentation grade grips, a hand fitted action, and practical enhancements for everyday carry.

For 2023, Barnett Outdoors® is introducing many new items ranging from crossbows to lighted nocks and slingshots. All these items will benefit hunters of age to take on the great outdoors. However, adults aren’t the only folks getting cool toys to play with this year. Barnett is excited to introduce the Phantum toy crossbow line.

MTM Case-Gard, the first name in innovative polymer-based shooting and hunting gear, has developed a durable and safe storage and transport solution for high-capacity 10/22 magazines.

TrueTimber has announced the Feed Your Wild Side Giveaway with partners Jack Link’s and Benelli USA

Hornady Security uses patented RFID technology, allowing users to access all of their RAPiD safes with a single programmed RFID tag, including Hornady’s Ready Vault®. 

Barnett introduces a full line of King Rat Slingshots sure to bring adventure to hunters of all ages. The King Rat series is rooted in David Barnett’s childhood and draw from over 60 years of hunting and adventure.

The leader in high-performance optics for military & law enforcement along with the professional marksman, announces the all-new T6Xi series riflescopes will be on display in SHOT Show booth #13031.