Trevor Anderson and Jake Anderson - owners of Toulou Broadhead Company
If I told you the most advanced broadhead on the market today was a one-piece fixed blade that looks more like an artifact find than advanced aerospace engineering, would you believe me?
You should.
Meet Toulou Broadhead Company, owned by Trevor Anderson and Jake Anderson, who share the same last name but no DNA, just a coincidence.
What's not a coincidence is their shared mission: to create the most accurate and lethal fixed-blade single-bevel broadhead in the world, using the best materials and manufacturers the United States has to offer.
“Our broadhead is a premium fixed-blade, single-bevel broadhead that is designed to solve the biggest problem that people have with fixed-blade broadheads, which is accuracy,” Jake said. “We’re like rifling for your arrow.”
The solution comes from a patented feature called the “Toulou Twist”.
“What does our design do? We have something proprietary. It’s patented as the Toulou Twist. And what that does is it gives you straight cutting edges with a contoured blade. That contoured blade creates rotation from the front of your arrow instead of from the back of your arrow,” Jake said.
Rather than allowing torque to originate at the rear of the arrow, where it can induce wobble and planing, the Toulou design shifts that rotation forward.
“So when you have torque in the back of your arrow, you get wobble in the front, which is why fixed blades like to plane,” Jake said.
Jake explains that by generating rotation at the front of the arrow: “It creates concentricity, so it always comes back to the center, and it’s creating tight rotation in the front, which means it’s following the tip,” Jake said.
“So in layman’s terms, it’s like throwing a spiral every time you throw a football,” Jake said.
The idea for Toulou did not come from a desire to disrupt the market. It came from a bad experience in the field.
“Trevor, my business partner, starting out, had a bad experience with a mechanical broadhead that had an elk broadside 35 yards, hit it right where the vitals are, and had no penetration,” Jake said.
Although the elk was eventually recovered, the lack of penetration and blood trail left a lasting impression.
“He obviously didn’t ever want to feel like that again,” Jake said.
At the same time, Jake, a professional songwriter in Nashville, found his work slowed dramatically during COVID.
“So I’m a musician by trade. I write songs in Nashville, but when COVID hit, my job became not a job anymore,” he said.
Long days riding together led to long conversations about arrow lethality, penetration, and eventually Ed Ashby’s research.
“We got super nerdy really fast and dove into all the principles that make an arrow lethal and give you penetration,” he said.
Once they believed they had a workable design, the next challenge was manufacturing it.
“And then in that the Ashby report had already been out for maybe a year or two… and that led us to kicking around ideas, and finally got to a place where we had a design that we thought would work, and out of that had to figure out how to make it,” Jake said.
The answer was 3D printing.
“I said, I don’t know, but I bet we could print one out of resin with a 3D printer,” he said.
That decision allowed rapid iteration.
“Because it’s 3D printing, you can iterate really quickly,” he said.
Eventually, resin models became metal prototypes and then field results.
For Jake, the first real-world success was unforgettable.
“When you think of something in a truck, and you work on it in the barn in Tennessee, create something that was an idea and bring it into physical reality, then watch it sail through a buck and watch that buck die, you know, 30 yards away. It’s a pretty surreal thing,” Jake said.
Priced at $129.95 for a pack of three, Toulou broadheads are designed to sit firmly in the premium category.
“When we set out to make our broadhead, we didn’t want to make something cheap,” Anderson said.
The company committed early to full American manufacturing.
“So when you buy Toulou broadheads, you’re getting a broadhead that is 100-percent made and sourced in the United States, all the way down to the foam inside the packaging,” Jake said.
That commitment added complexity.
“It’s a lot of cold calling, trying to find manufacturers that can even do what we’re trying to do,” Jake said.
The steel comes from Indiana, and the proprietary coating is produced in Wisconsin.
“The special coating that’s on it, Tacti-Black, is proprietary and made by a company in Wisconsin,” Jake said.
Toulou, incorporated in 2023, began shipping in April 2024 and, by 2026, had expanded rapidly.
“At this point in 2026, we’re in 36 states with retail. We’re in Scheels. We were selling broad heads all over the country and into Canada,” Jake said.
But success, Jake says, is measured in stories.
“They did exactly what you said they would do. It passed through an animal, stuck it in the ground on the other side, and then watched it die somewhere between 20 and 60 yards away,” Jake said.
Some stories go well beyond whitetails.
“I got an email this summer from a gentleman who bought a pack of six broadheads… he went to Australia, and he was hunting water buffalo,” Jake said.
Another involved exotic hunts in Texas and Africa.
“He hit it in the scapula, cut off the top of the heart, went out the other side, and then penetrated into the heart of the one behind it,” Jake said.
Despite the company’s growth, Jake has not left music behind.
“Yeah, I am… Mostly. What I write is Americana and country, and I’ll do a little bit of pop and rock stuff and things like that,” Jake said.
And, as with many Nashville conversations, the interview ended the right way, over where to get the best Nashville hot chicken.
“I like Hattie B’s. That’s my favorite,” Jake said.
Jay Pinsky, Editor, The Hunting Wire & Archery Wire
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