ScentLok introduces the BE:1 Puffy Jacket and Pant, featuring Sorona Aura insulation for warmth and packability, Carbon Alloy scent control technology, and articulated design for mobility. Both items are priced at $219.99 and now available.
Vortex Optics released a limited-run Poppy Remember Short Sleeve T-Shirt with only 600 available, with proceeds benefiting the Wisconsin VFW. VFW State Commander Ty Letto praised the partnership, noting it strengthens their ability to serve veterans across Wisconsin and support programs for veterans and their families.
Vortex Optics released a limited-run Poppy Remember Short Sleeve T-Shirt with only 600 available, with proceeds benefiting the Wisconsin VFW. VFW State Commander Ty Letto praised the partnership, highlighting how Vortex Optics' commitment strengthens their ability to serve veterans across Wisconsin.
Whitewater Fishing introduces three UPF-protective hoodie options—Spindrift Merino, Slipstream Bamboo, and Lightweight Tech—designed to keep anglers protected from UV exposure during extended on-water sessions while maintaining breathability and performance.
Vortex® has launched new Spring/Summer 2026 apparel including caps, tees, and accessories designed for hunters and outdoor enthusiasts. The collection features Banshee Sunglasses in charcoal camo and insulated tumblers in waterfowl camo, with special options for younger hunters and turkey hunters.
Whitewater Fishing introduced the Beacon ¼ Zip Shirt, a hoodless alternative to their popular Beacon Technical Hoodie. The midweight shirt features the same premium 288g polyester fabric, fleece lining, and UPF 50+ sun protection, designed for easy layering without stacked hoods under rainwear.
Blocker Outdoors introduces the Finisher Leafy Pullover Jacket, featuring 3D camouflage technology designed specifically for turkey hunting. The jacket uses leafy foliage patterning in Mossy Oak Greenleaf to break up the human silhouette and blend hunters into natural surroundings, with features including a half-zip design, gear pouch, and hand pockets.
ScentLok introduces women's sizes for its iconic Alpha Elite Jacket and Bib, featuring Carbon Alloy® odor-adsorbing technology, DryLok® waterproof membrane, and Thinsulate® insulation for late-season hunting. Both pieces are available in women's S–2XL in Mossy Oak Terra Gila pattern at $349.99 MSRP.
TUO introduces the Solent Jacket and Pant, versatile hunting outerwear featuring a proprietary AeroGuard™ Windproof Membrane and three-layer polyester softshell material. According to TUO Marketing Director Steve Allie, the gear functions across midseason through late season with removable hood technology, multiple pockets, and articulated design for enhanced mobility.
ScentLok introduces the upgraded BE:1 Revenant Jacket and Bib, featuring thermal-mapped Primaloft Silver insulation, WindBrake technology, and Carbon Alloy scent control for cold-weather hunting. Both garments are priced at $349.99 and available in Mossy Oak Terra Gila and Realtree XT-3 patterns.
Whitewater has been on a roll bringing functional fishing hoodies to market. Whitewater recently broadened its hoodie assortment with the Beacon Technical Hoodie. This robust and purposeful garment was conceived as both an outer-layer for moderate temperatures and midlayer beneath raingear and winterwear. The Buoy™ HD Fishing Hoodie’s substantial heft and feel that exudes warmth and durability via its comfortable, heavy-duty cotton-poly blend.
Element Outdoors® is excited to introduce their all-new bold look, e-commerce experience, and elevated product line for fall 2024. From performance synthetic fabric blends to Merino wool, the collection covers pursuit, activity, and climate.
New for the Spring 2024 season, Huk is proud to announce the launch of its updated ICON Performance Knit Collection. The ICON has been fully revamped for 2024 to deliver even more rod bending, pulse-raising, and angler-proven performance.
Whitewater Fishing brand heard it from bass, walleye, muskie, and Great Lakes guides, tournament anglers, and avid multispecies anglers: We want sun, wind, water, and cold protection, but a fit that responds to movement.
Mountain hunting athletes that demand the very best cutting-edge materials and designs in performance outerwear need to look no further than the SKRE Gear Hardscrabble jacket and pants built around the company’s proprietary MTN-X2 fabric.
Designed for extreme cold weather applications, NOMAD’s Durawool collection is the ideal base layer for a full day in the woods. Crafted from soft 170 gsm Merino wool, the fabric weight offers a balance between warmth and breathability in a versatile and lightweight garment.
All-around outdoorsman, Bryce Cronk, his brother Myles, their dad, and extended family reside in the northern portion of the lower peninsula of Michigan, an ideal playground for anyone who loves to fish, hunt, and trap. For Bryce and his family, besides hunting and fishing, they’re in their 19th year of coyote-trapping camp about three hours northeast of ScentLok and Blocker Outdoors headquarters.
HEVI-Shot Ammunition has added more choices of high-quality branded apparel for sale direct to consumers. Besides the new offerings, classic favorites such as popular short sleeve and long sleeve shirts have also been restocked.
The Cold Culture Hooded Jacket Realtree, available in Realtree EDGE camo, combines fashion-forward style with durable weather protection. The core of the new Cold x Realtree partnership, this jacket fuses an edgy streetwear design with the outdoorsy look Realtree customers love.
Springfield Armory® announces the launch of its 2023 Fall Clothing Line, offering shooters and outdoor enthusiasts a broad selection of Springfield Armory-branded products.