TUO released the Folcrum Hoodie, a technical midlayer engineered for early-season hunting with a 249g check fleece, built-in facemask, and proprietary TUO Ryse Camo pattern. The hoodie features Polygiene StayFresh™ and OdorCrunch™ odor management, flatlock seams, and thumb loops for layering versatility across temperature swings.
ScentLok introduces its deepest camouflage lineup featuring Realtree XT-3, Realtree APX, Mossy Oak Terra Gila, Terra Outland, Original Treestand, Bottomland, and Country Roots patterns, designed by terrain and season rather than trend. Marketing Director Steve Allie emphasizes hunters no longer need to compromise on camo across different hunting environments.
Beretta USA launches the Daybreak Upland Collection, a technical hunting apparel line designed for upland hunters. The versatile collection features lightweight, breathable pieces with weather protection and mobility, available now at Beretta authorized dealers and online.
Beretta USA launches the Daybreak Upland Collection, a technical hunting apparel line designed for upland hunters. The versatile collection features lightweight, breathable pieces that layer for varying weather conditions across different species and terrain throughout the season.
TUO introduces the Kinetic Merino 150 Short Sleeve Crew, a lightweight baselayer featuring 86% 18.5 micron merino wool blended with nylon and spandex. Designed for warm-weather hunting, the shirt offers natural moisture-wicking, temperature regulation, and odor resistance with flatlock seams and raglan sleeves for comfort.
Vortex Optics released its Fall/Winter apparel collection from Barneveld, WI, featuring the Ridgeway Hunt Vest with stretch fabric and DWR finish, new blaze orange options, and the "Pride of the Prairie" design for upland hunters. The collection also includes new Vortex logo wear and species-themed t-shirts and caps.
TUO has launched the Kinetic Merino 150 Boxer Brief, crafted from a blend of 38% merino wool, 58% Tencel, and 4% spandex. The product features flatlock seams, moisture-wicking properties, and antimicrobial performance, with an MSRP of $49.99.
TUO introduced the Kinetic Merino 200 ¼ Zip Hoodie, a merino wool baselayer that integrates a hood and facemask into one piece. Marketing Director Steve Allie highlighted the quarter-zip design's unique combination of three gear functions. The 18.5-micron merino wool fabric provides temperature regulation, sun protection, and odor resistance at $159.99 MSRP.
Realtree introduced AB1, a new camouflage pattern engineered using natural concealment mechanics found in fractured rock, weathered timber, and forest floors. Blocker Outdoors is pioneering the versatile pattern across its hunting apparel lineup, designed to work effectively across multiple seasons and habitats from close to long range.
ScentLok introduces the Saddle Hunter Pro Jacket and Pant, specialized apparel designed for saddle hunting with features including WindBrake® windproof membrane, polyester micro-tricot shell fabric, articulated knees, and strategically placed pockets for accessibility in the saddle.
In My Sundays, founded by Mallory Ervin, announced a limited-edition collaboration with Realtree featuring the brand's iconic APX and Legacy camouflage patterns. The collection includes women's pajama sets and sleep dress alongside men's loungewear, launching August 9, 2026 exclusively at InMySundays.com.
ScentLok has launched its new Realtree XT-3 collection, combining the brand's scent-control technologies with Realtree's latest camouflage pattern. The versatile lineup spans flagship systems including Savanna Fuse, Ridge, and BE:1 collections, available at Academy, Sportsman's Warehouse, and Scentlok.com.
Beretta USA expands its Suprema Waterfowl Collection with Mossy Oak Original Bottomland camouflage, featuring an integrated layering system including wader jackets, bibs, insulator jackets and vests, and merino base layers designed for demanding waterfowl hunting conditions.
ScentLok has upgraded its Wind Brace Pro Jacket and Pant with a fully waterproof, breathable DryLok membrane and taped seams while maintaining the platform's lightweight warmth and scent-control technology. The new gear features Carbon Alloy and Silver Alloy technologies, 80g Thinsulate insulation, and is available in Realtree XT-3 pattern at $239.99 each.
DSG Outerwear, founded by Wendy Gavinski, has launched the Ridge & Vale collection featuring women's apparel with faded Realtree Original and Advantage Classic camo patterns. The collection includes vintage-inspired pieces like hoodies, overalls, sweatpants, tees, and muscle tanks designed to blend outdoor heritage with everyday style and comfort.
TUO expanded its popular Clime Pant with Short, Regular, and Tall sizing options to improve fit for more hunters. The pant features 4-way stretch fabric, Polygiene StayFresh and OdorCrunch odor defense, Super DWR water treatment, and a new Storm color option alongside existing Deadfall, Brome, and Verse camouflage patterns.
TUO's Solent Jacket and Pant are now shipping to dealers and available for online purchase. The three-layer polyester softshell features TUO's AeroGuard™ Windproof Membrane, quiet fabric, and innovative design elements like a removable hood and articulated construction for optimal hunting performance.
TUO has launched the Vista Pant, a lightweight technical hunting pant featuring an 85% nylon/15% polyester blend with two-way mechanical stretch. The pant incorporates Polygiene StayFresh™ and OdorCrunch™ odor-control technologies, articulated knees, inner thigh gussets, and eight pockets for enhanced functionality and comfort in the field.
TUO's Folcrum Hoodie is now live and shipping to hunters. The 249g grid-fleece hoodie features a built-in facemask, Polygiene StayFresh™ and OdorCrunch™ odor management, and flatlock seams, available in Deadfall and Ryse Camo patterns at $179.99.
Blocker Outdoors has released its Shield Silentec Jacket and Pant in the new Realtree AB1 pattern. The gear features S3® silver antimicrobial technology, 100% smooth polyester micro-fleece for silent movement, and hexagonal fleece liners for warmth without weight, priced at $119.99 each.