Vortex Optics introduces the Strike Eagle® 1-10x24 FFP riflescope designed for tactical and competition shooters, featuring 1-10x magnification, illuminated EBR-8 BDC reticle, and a compact 10-inch design optimized for AR platforms. Available in MOA and MRAD models with a MAP of $699.99.
Primary Weapons Systems announces the BDE762K-TI Suppressor, a compact K variant constructed from 3D-printed Grade 5 titanium with advanced monocore baffle assembly. Rated for calibers up to .300 Winchester Magnum with universal 1.375x24 TPI mount compatibility, the suppressor weighs 13.6 oz and carries an MSRP of $749.95.
Avian-X has launched the Ridge Runner and Ridge Runner X turkey vests designed for mobile, run-and-gun-style hunters. Featuring lightweight designs with smart storage, EVA-molded call pockets, and magnetic quick-deploy seats, both models are finished in Mossy Oak Original Bottomland camo. The Ridge Runner X adds internal zippered pockets, fleece-lined handwarmer pockets, and a full-access rear game pouch.
NEXTORCH announced the eStar 1,300 Lumen Ultra Bright Headlamp with Dual Light, a professional-grade headlamp featuring proprietary Claw Optics™ technology, dual white and red LEDs, and dual-power compatibility. Designed for hunting, fishing, and work environments, the eStar offers spot, flood, and mixed beam modes with an MSRP of $49.99.
TUO launches the Kinetic Merino 200 ¼ Zip Hoodie, featuring a 95% merino wool blend with integrated hood and facemask. Marketing Director Steve Allie highlights the unique quarter-zip design and lightweight facemask as standout features for hunters seeking versatile layering options.
Real Avid announces the launch of the Ratchet Rest™, an adjustable height shooting bag featuring Accu-Click™ technology for precise elevation control and repeatable shooting performance. Available in three sizes, the system supports benchrest, long-range precision, and field shooting applications.
Blocker Outdoors® reasserts the Finisher Pro II™ Turkey Vest as the premier solution for spring turkey hunters, featuring strategic compartmentalization, specialized access pockets, reinforced seat cushion, and thermal regulation. Available in Mossy Oak® Greenleaf, Mossy Oak® Bottomland®, and Realtree® Original patterns at $129.99 MSRP.
Texas Hunter Products announces the release of its Timed Protein Feeder, featuring a 1000-lb. capacity roto-molded hopper, advanced timed-dispense system, and solar-powered battery. The feeder delivers 1 to 9 times daily with adjustable cycles to reduce waste and promote consistent herd health and antler development.
SK Guns commemorates the 100th anniversary of the Mexican Army's M1911 adoption with a limited-edition reproduction of the Colt Mexican Contract M1911 chambered in .38 Super, featuring authentic roll marks and 24k gold accents. The series is limited to 300 units with shipping beginning in April 2026.
Magpul has expanded its AMAG line with new 10- and 12-round stainless-steel magazines for the SIG P365, offering competitive pricing compared to OEM magazines. The magazines feature high-visibility followers, stainless-steel springs, and capacity indicators for easy ammunition verification.
Thompson/Center Arms announced the launch of the ENCORE PROHunter Pistol Frame Assembly, a modular handgun frame designed for hunters and precision shooters. The CNC-machined frame offers compatibility with ENCORE pistol barrels and is available through authorized dealers with an MSRP of $530.
Henry Repeating Arms announced two new revolver variants: the H16 Golden Boy Deadeye Revolver and H17 Big Boy Deadeye Revolver, featuring upgraded adjustable rear sights and fiber-optic front sights. Built on proven foundations and developed from customer feedback, both models are Made in America and backed by Henry's Lifetime Warranty.
Knight & Hale Game Calls announces its newest deer call lineup featuring the EZ-Grunter, EZ-Grunter Xtreme, Death Chamber, and Ultimate Rattle Bag. Each call is engineered to deliver authentic realism and versatility for hunters seeking to attract deer throughout the season.
Hawke® Optics introduces the Vantage IR 1–4x20 Turkey Dot Scope in Mossy Oak® Bottomland, featuring an illuminated turkey-specific reticle for fast target acquisition and precise shot placement. The scope offers 1-4x magnification, four inches of eye relief, and includes accessories like a zoom throw lever and honeycomb sunshade, backed by Hawke's No-Fault Lifetime Warranty.
Arcus Hunting announces the launch of Defend by Dead Down Wind, a new safety-focused insect repellent brand featuring picaridin and permethrin formulas for protection against mosquitoes, ticks, and biting insects. The lineup will launch in early spring 2026 through retail partners including Quincy Farm and Home and DeadDownWind.com.
COAST Products unveiled the BRKR PTX65R and PTX35R pistol lights featuring a patent-pending Snap-Focus™ Two-Beam System that transitions between a CLEAR-VIEW™ Flood Beam for close-quarters awareness and an ULTRA-RANGE™ Spot Beam for long-distance precision. Available for pre-order January 20, 2026, the PTX35R retails for $129.99 and the PTX65R for $149.99.
C&H Precision announced the launch of the STRYKR, a mission-ready enclosed-emitter red-dot optic designed for duty, defensive, and competition use. The optic features a 1913 Picatinny mounting interface, 50,000-hour battery life, and is backed by C&H Precision's lifetime guarantee.
Vortex Optics introduced the Vortex Relay™ Network, a closed connectivity system for long-range shooting tools including the Impact® 4000 Ballistic Rail-Mounted Laser Rangefinder, Ace™ Ballistic Weather Meter, and Talon® HD 10K Ballistic Laser Rangefinding Binocular. The system integrates ballistic, environmental, and rifle-specific data across devices using the GeoBallistics® App solver.
CCI Ammunition announces its all-new Hunter Series rimfire ammunition for 2026, designed specifically for small game hunters with flat-nose bullets in standard and subsonic velocities. The products will be displayed at the 2026 SHOT Show in Las Vegas and shipped to dealers soon.
Code Blue® Scents launches four new hunting products: Refuge™ All-Season Spray, Code Red® Doe Estrous, Soak-A-Rope™, and Rope Dope™. These advanced scent technology products are designed to give whitetail hunters an edge throughout the season.