Primary Arms Optics introduced the SLx Compact 4-16x44mm First Focal Plane Rifle Scope, featuring a compact 10.1-inch profile and three ACSS reticle options. Priced at $349.99, the scope is designed for hunters and marksmen seeking lightweight mid-power precision with a lifetime warranty.
Trijicon unveiled the AccuPoint 1-8x24 riflescope, engineered for dangerous-game hunters with a Hunter Holds MOA reticle enabling confident shot placement from close encounters to extended ranges. The scope features battery-free tritium and fiber-optic illumination, premium optical clarity, and military-grade durability tested from -20°F to 140°F.
Beretta introduces the A300 Ultima semi-automatic shotgun in two Mossy Oak camouflage patterns for waterfowl season. Available in 12-gauge and 20-gauge, the shotgun features Kick-Off recoil reduction, enlarged loading ports, and reliable gas-operated cycling, with an MSRP of $1,079.
CCI Ammunition announces 2026 product launches including Hunter Series 22 LR loads, High Bar Air Rifle Slugs in multiple configurations, and a Golden Boy Collector's Edition bulk pack developed with Henry Repeating Arms. New products will debut at the 2026 SHOT Show in Las Vegas.
Ol'Man Outdoors launches two new quad pod models: the BaseCamp 7' Quad Pod (OT-702) and Fortress Deluxe 12' Quad Pod (OT-703). Both feature 5'x5' platforms, padded shooting rails, heavy-duty 300D fabric, and Realtree APX camo for hunters seeking stable, spacious elevated hunting platforms.
Ol'Man Outdoors introduces two steel hang-on treestands: the lightweight Eagle Eye (OT-501) at 17 pounds for mobile hunters, and the feature-rich Top Dog Deluxe (OT-504) with padded armrests and oversized platform for all-day comfort. Both stands feature heavy-duty steel frames and quiet construction designed for strategic hunting placement.
TriStar Arms unveiled the Upland Hunter Thumbhole Stock, a 20-gauge over/under shotgun weighing approximately six pounds. The shotgun features chrome-lined barrels, a ventilated rib with fiber optic front sight, and dual choke capability for versatile hunting scenarios, with an MSRP of $879.00.
BPI Outdoors and Bergara Rifles unveiled the Cima Pro, a Premier Series rifle featuring advanced carbon technology, a TriggerTech trigger, and the ST2 Muzzle Brake. Available in multiple calibers including 22 Creedmoor and 25 Creedmoor, the rifle weighs 5.7 pounds with an MSRP starting at $3,099.
German Precision Optics (GPO USA) launched the PASSION™ HDi riflescope line, featuring HD glass, fiber-optic micro-dot illumination, and third-turret parallax adjustment at price points from $349.99 to $449.99. CEO Mike Jensen emphasized the scope delivers premium optical performance while eliminating unnecessary complexity for hunters and shooters.
Weatherby introduced the 25 WBY RPM (Rebated Precision Magnum), a new quarter-bore cartridge designed for lightweight, compact rifles. The cartridge delivers 3,000 feet per second with a 133 gr Berger bullet and will be available in multiple Weatherby Mark V and Model 307 rifle configurations.
Hawke Optics unveils the new 2026 Vantage HD Binoculars, combining high-definition optical quality with exceptional value. Available in six configurations ranging from ultra-compact 8x26mm to full-size 8x42mm models, each features phase-corrected BAK-4 prisms, fully multi-coated optics, and Hawke's Lifetime Warranty.
Langdon Tactical Technology announces the LTT 80X Cheetah in .32 ACP, developed in partnership with Beretta. The pistol features reduced recoil compared to .380 ACP while maintaining defensive capability, with optional upgrades including trigger work and optic cuts. Available now starting at $755 MAP.
Realtree announces a new collaboration with Dude Wipes. This partnership introduces Dude Wipes in exclusive Realtree Advantage Classic camo packaging, available exclusively on Amazon.
In honor of the 80th anniversary of Mack’s Prairie Wings and its former President and CEO, the late Marion McCollum, Winchester announces a special commemorative Xpert waterfowl ammunition offering available fall 2024.
Moultrie expands its award-winning Edge series of cameras with two new introductions: the Edge 2 and Edge 2 Pro. The Edge 2 and the Edge 2 Pro are available for purchase now at www.MoultrieProducts.com and at authorized Moultrie dealers.
Kent Cartridge announces the launch of Fasteel+ Bayou Blend. This innovative new shotshell is specifically designed for duck hunters seeking exceptional performance and value. Fasteel+ Bayou Blend combines high-velocity precision plated steel shot with advanced corrosion-resistant materials, ensuring lethal patterns and unmatched reliability.
Introducing the CHRONICLE 1911 by GForce Arms. This iconic 1911 handgun has been reimagined to offer both the timeless reliability you expect and the modern features you deserve in a pistol crafted with precision and built from high-quality materials.
Garmin (NYSE: GRMN) today announced Alpha® LTE is expanding coverage to North America. The small, rugged device attaches to existing dog collars and pairs with the Alpha app, so users can view their dog’s movements directly from a compatible mobile device1.
Introducing the CHRONICLE 1911 by GForce Arms. This iconic 1911 handgun has been reimagined to offer both the timeless reliability you expect and the modern features you deserve in a pistol crafted with precision and built from high-quality materials.
McMillan Stocks announces the release of our New A5-7 rifle stock. A variation of the combat proven, military legacy A-5 made famous by sniper Chris Kyle, the new A5-7 adds an enhanced long-range shooting feature.