ScentLok has launched tailored Women's Alpha Elite Jacket and Bib for female hunters, featuring Carbon Alloy® odor-adsorbing technology, DryLok® waterproof membrane, and Thinsulate® insulation. Both pieces are now shipping at retail for $349.99 each in Women's S-2XL sizes.
BANISH Suppressors announces the VRMT 223K Ti, a lightweight .224-caliber suppressor designed for truck guns and varmint hunting. The titanium suppressor measures 4.7 inches, weighs 8 ounces, and achieves over 25.9 decibels of sound reduction with an MSRP of $679.
XS Sights launched a +5 Magazine Extension for S&W M&P 2.0 and Walther PDP pistols, featuring aircraft-grade aluminum construction, Black Nitride finish, and tool-free installation. The extension maintains factory reliability while increasing ammunition capacity for duty, training, and competitive shooting applications.
Galco unveils the Combat Master 2.0, a professional-grade belt holster now available for Glock 43X with or without carry optic. The updated design features hand-molded premium steerhide construction, optic cutaway capability, raised sweat guard, and twin belt slots for enhanced comfort and concealment.
Birchwood Casey announced the expansion of its product lineup with four new 100% biodegradable gun cleaners: Synvex™ Copper Cutter, Synvex™ Carbon Cutter, Synvex™ CLP-X Oil, and Synvex™ Bore Wash. These formulations deliver powerful cleaning efficiency while being environmentally responsible and safer on skin.
ScentLok has launched its Women's Ridge Jacket and Pant system, featuring Carbon Alloy® scent adsorption, Silver Alloy™ antimicrobial protection, and Precip-X™ weather finish. The purpose-built midseason apparel combines athletic fit with premium micro-tricot and Berber fleece for female hunters.
Beretta unveils the Beretta Titan, a one-off modern sporting rifle celebrating the company's 500-year anniversary. Chambered in 6.5 Grendel and featuring innovative materials including titanium, magnesium, and carbon fiber, the Titan represents groundbreaking engineering from Fabbrica d'Armi Pietro Beretta S.p.A., paired with a premium Steiner optic.
Flambeau introduces the Super Half Satchel Soft Bait Organizer 4510 with Zerust technology, featuring rugged thermoplastic construction and patented anti-corrosion dividers that provide up to five years of protection in marine environments. The organizer combines practical storage with translucent design for quick identification and is proudly made in the U.S.A.
PROOF Research announced shorter barrel configurations for the PROOF Elevation 2.0 and Elevation MTR 2.0 rifles, now available in Tactical Flat Dark Earth and Midnight colors. Both models feature carbon fiber technology, Zermatt Arms Origin actions, and TriggerTech triggers, with MSRPs ranging from $3,199 to $3,899.
Galco unveils the Combat Master 2.0 belt holster for Glock 48, featuring modern optic accommodation, premium steerhide construction, and a traditional pancake design that enhances concealment and draw speed for everyday carry.
Sturm, Ruger & Company, Inc. announced the Marlin Mad Pig Customs Model 1894, a premium lever-action rifle developed with Mad Pig Customs and Midwest Industries. Chambered in 357 Magnum, it features Cerakote finishing and factory-installed custom upgrades for enhanced durability and ergonomics.
TUO announces the Kinetic Merino 150 Hoodie and TUO Logo Sun Hoodie, expanding its technical apparel line for off-season scouting and summer trekking. The Kinetic Merino 150 features 18.5-micron wool for comfort and durability, while the TUO Logo Sun Hoodie offers UPF 50 protection with moisture-wicking synthetic fabric.
Primary Arms Optics launched the PLx Compact 1.5-12x36 FFP RDB Rifle Scope, featuring Japanese ED glass, Red Dot Bright® diffractive reticle technology, and two ACSS® reticle options. The scope offers 1.5-12x magnification on a compact 30mm chassis and is available for $1,999.99.
Henry Repeating Arms opened pre-orders on the Henry 1860 SUV Eagle©, a custom-engraved rifle developed with the Sons of Union Veterans of the Civil War. Proceeds support SUVCW's mission to preserve Civil War veterans' history, with the rifle available for $4,160 at HenryUSA.com.
Walker's has launched the Razor Junior Muffs, youth-sized hearing protection designed for younger shooters. The muffs feature dual Hi-Gain microphones, HD speakers, sound-activated compression, and a 23dB Noise Reduction Rating, now available online and through select retailers nationwide.
Liberty Safe, America's #1 safe manufacturer, unveiled the Presidential Signature, an ultra-premium safe featuring Pro-Flex™ modular shelving for customizable organization. The safe combines robust steel construction with advanced locking mechanisms, premium interior finishes, and luxury design elements including high-gloss color options and a 5-spoke ship's wheel handle.
Spartan Precision Equipment launches the Kestros Sling System, an innovative carry solution designed for hunters and shooters. Developed in collaboration with a Finnish sniper and manufactured in Finland, the system features three adaptive carry configurations and integrates seamlessly with the Javelin Pro Hunt Tac bipod, priced at $80.00.
Galco unveils the Combat Master 2.0 belt holster for 4.25" 1911s, featuring modern EDC design with optic cutaway compatibility, premium steerhide construction, and traditional pancake-style design for concealment and retention.
Galco has expanded its Auto Pistol Outdoorsman (APO) Belt Holster line to accommodate 4.25" 1911s with carry-style optics. The premium steerhide holster features strongside or crossdraw positioning, glove-friendly retention strap, and tension screw adjustment, available in black or tan.
Ani-Logics Outdoors launched four new food plot blends: Rack & Roost (sorghum for heavy browsing), Rapid Rack (clovers and wheat developed with Lee Lakosky), Double Decker (brassicas for season-long attraction), and Trophy Plot (soil-health booster producing 25% more biomass than untreated controls).