News

Pursuit Channel highlights Waterfowl Obsession TV presented by SX Decoys, a fast-growing waterfowl series featuring hardcore hunters pursuing duck and goose hunts across North America. Hosted by passionate waterfowlers and showcasing SX Decoys' realistic motion decoys, the show airs weekly on Pursuit Channel with 158.4 million viewers reached across platforms in 2025.

Iowa Department of Natural Resources launched PathPerks, a first-of-its-kind program co-developed by IHEA-USA and Guidefitter that rewards hunter education graduates with pro-level gear pricing from over 200 brands including Swarovski Optik, Hornady, and Vortex Optics during their critical first year at no cost to the state.

Skull Hooker has renewed its sponsorship with Whitetails Unlimited, as announced by WTU President Jeff Schinkten. The company manufactures innovative brackets and stands for displaying shoulder mounts, European mounts, and skull caps, featuring adjustable, easy-to-install designs that eliminate drilling into skulls.

The Rocky Mountain Elk Foundation (RMEF) is hiring a Regional Director for Ohio and Indiana to manage volunteer chapters, organize fundraising events, and oversee the granting program. The remote position requires a bachelor's degree, five years of professional experience, and frequent travel throughout the region.

Ralph and Vicki Cianciarulo, hosts of The Choice and owners of Content King Media Inc., announce their continued partnership with Dallas Safari Club, reinforcing their shared commitment to conservation, ethical hunting, and science-based wildlife management. The partnership includes family members RJ and Aubrey Cianciarulo in educating the next generation of hunter-conservationists.

The American Suppressor Association (ASA) announced that Virginia House Bill 207, which sought to impose a $500 tax on suppressors, was defeated unanimously in the Virginia House Finance Committee. Following testimony from ASA Executive Director Knox Williams and the Academy of Doctors of Audiology (ADA), the committee voted to table the legislation, recognizing suppressors as essential hearing protection devices.

Traditions® Performance Firearms announced The WL Carter Company as its 2025 Rep Group of the Year, recognizing exceptional performance. The WL Carter Company, founded in 1933, has represented Traditions® since 1998 and is praised by President & CEO Tom Hall for integrity, consistency, and partnership.

Real Avid, the leader in DIY for Guns, launches its Master Collection for 1911, a comprehensive toolkit featuring the Smart Wrench, Gun Tool Amp, cleaning supplies, and maintenance essentials designed for shooters and gunsmiths to maintain this iconic handgun.

Montana Fish, Wildlife & Parks offers Hunter and Bowhunter Education courses in south-central Montana this spring through in-person classes, online-and-field-day combinations, and online-only options. Volunteer instructors teach firearm and archery safety, ethics, and outdoor skills at multiple locations including Billings, Roundup, and other communities.

Charter Arms, a manufacturer of American-made revolvers for over 60 years, announced the new Boomer Series based on the Bulldog model. Available in 9mm, .38 Special, .357, and .44 Special calibers with stainless steel and black passivate finishes, these compact defensive revolvers feature a 2-inch ported barrel and concealed hammer design.

CZ will exhibit at Pheasant Fest & Quail Classic 2026 in Minneapolis, Minnesota, February 20-22, showcasing upland hunting firearms at Booth #1227. The event, hosted by Pheasants Forever and Quail Forever, is the nation's premier upland hunting and conservation gathering.

World Fishing Network launches "Reel In Canada Fridays," a Friday night programming block featuring eight fishing shows including Lisa Roper Outdoors, The New Fly Fisher, Connect Fishing Experience, Fish TV, Fish n' Canada, West Coast Sporting Journal, BC Outdoors Sportfishing, and Fishing the Wild West, showcasing Canada's premier fishing destinations and expert anglers.

Unknown Suppressors, an Idaho-based 3D-printed titanium suppressor manufacturer, partnered with Guidefitter to reach over 190,000 verified outdoor professionals. The partnership capitalizes on record suppressor demand following the elimination of the $200 federal excise tax in January 2026, with industry analysts projecting sales could double in 2026.

Content King Media, led by Ralph and Vicki Cianciarulo, continues its partnership with Hoyt Archery through The Choice TV, airing on Pursuit Channel and Wild TV. Jeremy Eldredge, Director of Marketing at Hoyt Archery, praised the Cianciarulo's dedication and professionalism over their 20-year collaboration.

CZ will exhibit at the 2026 Great American Outdoor Show, February 7–15, 2026, in Harrisburg, Pennsylvania. At Booth #317, CZ representatives will showcase firearms for hunting, personal defense, and sport shooting, connecting with the shooting sports community.

MTM Case-Gard introduced the Chronograph Case (CCXERO) in Dayton, OH, offering custom-fit protection for the Garmin Xero chronograph. Featuring precision-cut foam, hard-shell construction, and compact dark earth design, the case is priced at $14.50 MSRP.

Swhacker Broadheads, manufactured by FL Outdoors, announces the launch of the #307 100GR Mechanical 2-Blade Broadhead featuring exclusive Blade-Lock Technology and a 2" cutting diameter. The broadhead is engineered and built in the USA for serious bowhunters seeking precision, reliability, and field performance.

Easton announces the 5MM Steel HIT Break-Off Insert, an adjustable stainless steel accessory for archers that allows weight adjustment from 50 to 75 grains. Four times stronger than brass or aluminum, it optimizes arrow Front of Center and is compatible with all Easton 5mm arrow shafts.

Halo Optics has renewed its sponsorship with Whitetails Unlimited, announced by WTU President Jeff Schinkten. The company's rangefinders feature advanced technology including Angle Intelligence and Scan Mode to help hunters make confident, ethical shots.

The 2026 SHOT University, presented by NSSF, attracted over 3,100 retailers and industry professionals during the SHOT Show in Las Vegas. The event featured educational sessions on compliance, marketing, and workforce development, plus a debut Suicide Prevention Town Hall led by mental health advocates. NSSF President Joe Bartozzi emphasized the organization's commitment to suicide prevention awareness and education.