FirstSpear has entered a ten-year exclusive licensing agreement with Recon K9 LLC to assume sales, marketing, manufacturing, and distribution of Recon K9's tactical gear for military and law enforcement working dogs. Recon K9 founder Jason Watson will join FirstSpear to continue driving the brand's vision and product development.
Kinsey's, a leading outdoor and shooting sports distributor, announced a partnership with Hodgdon Powder Company to distribute smokeless powder, with shipments beginning in Q2 2026. The expansion strengthens Kinsey's reloading category and provides independent retailers access to the industry-leading brand.
Otis Technology announced a private label partnership with Bud's Gun Shop featuring a specially branded line of gun cleaning kits by Shooter's Choice. The collaboration offers caliber-specific cleaning kits designed for everyday firearm maintenance, available through Bud's Gun Shop's online catalog.
Silent Steel USA announced a strategic partnership with Maschmedt & Associates, a sales agency with over 50 years of outdoor industry experience. The agreement expands Silent Steel USA's representation across 23 western states, strengthening dealer relationships and market presence for the suppressor manufacturer.
International Wildlife CrimeStoppers and Whitetails Unlimited announced a strategic partnership to combat poaching through advanced technology, community outreach, and enforcement support. The collaboration aims to protect whitetail deer populations across North America using specialized equipment and training for law enforcement agencies.
Ralph and Vicki Cianciarulo of The Choice and Content King Media announce the expansion of their 30-year partnership with Easton. Their children RJ and Aubrey Cianciarulo are stepping into larger roles as the family-led company continues delivering impactful bowhunting content.
Ralph and Vicki Cianciarulo of The Choice TV show and Content King Media are expanding their partnership with SPYPOINT. Their next generation, RJ and Aubrey Cianciarulo, are taking on larger roles in the company and television program, bringing fresh creativity while honoring the family's decades-long legacy in outdoor content.
Gunpowder Inc., a leading enthusiast lifestyle agency, has been named public relations agency of record for SilencerCo, the shooting industry's leader in suppressor design and construction. Gunpowder will support strategic communications, media relations, and brand storytelling to elevate awareness of SilencerCo's premium products and innovation legacy.
Gunpowder Inc. has been named agency of record for ZEV Technologies, a performance firearm and accessories brand. The partnership will focus on earned-media strategy and brand visibility, leveraging Gunpowder's experience with enthusiast markets and ZEV's reputation for precision-engineered firearms and components.
Guidefitter announced a strategic partnership with Taurus Holdings, welcoming the Georgia-based manufacturer and its portfolio including Rossi and Heritage to its network of verified outdoor professionals. The collaboration aims to connect these firearms brands with authentic ambassadors in the outdoor community, with all three brands launching on Guidefitter in early Q1 2026.
Antler King is pleased to announce the company has renewed its partnership with DeerTopia. Hosted by deer habitat manager Steve Bartylla, DeerTopia is a Deer & Deer Hunting exclusive. In each episode, Bartylla shares his proven tactics to help hunters produce bigger, healthier deer populations from the ground up.
Continuing their support of the Sportsmen’s Alliance and their mission to protect hunting, fishing and trapping for future generations in all 50 states, Vortex® has renewed their Business Partner membership and increased their support once again, becoming the organization’s largest annual partner.
The Original Log Cabin Homes is excited to introduce the Mossy Oak Nativ Living Editions of their cabins. homes, and structures. This collaboration blends Mossy Oak’s rich heritage with The Original Log Cabin Homes’ deep roots in tradition and expertise in log cabin construction, promising unmatched quality and design.
Arcus Hunting’s category-leading brands Tink’s® and Dead Down Wind™ are excited to announce their continued partnership with Buckventures TV.
Silencer Central announces an expanded partnership with onX Hunt. From June 21, 2024, to July 18, 2024, onX Hunt Elite members can get a FREE Tax Stamp with the purchase of any BANISH suppressor priced $849 or higher.
G5 Outdoors and Prime Archery are proud to announce the continued partnership with Steve Ecklund, the host of The EDGE TV and owner of Next Level Hunter. The partnership between the renowned western big game hunter and the two brands enters its 11th year of working together.
Realtree, the unrivaled pioneer of camo design and a household name among outdoor enthusiasts, announces its renewed partnership with United Country Hunting Properties, the leading network of real estate experts specializing in hunting properties across the nation.
Arcus Hunting’s category-leading brands Tink’s® and Dead Down Wind™ announce their continued partnership with Live the Wild Life TV, hosted by renowned hunter and adventurer Gus Congemi. The series is viewable on Pursuit Channel and The Sportsman Channel.
G5 Outdoors and Prime Archery is proud to announce the renewed partnership with hunter and conservationist, Jason Matzinger. The Into High Country, host, and filmmaker of many conservation films, has been proudly representing G5 Outdoors and Prime Archery for over 14 years.
MeatEater announced the Official MeatEater Partnership Program, designed to elevate the relationship between MeatEater and Moultrie Mobile while being aligned with MeatEater’s mission to bring Americans closer to nature.