T/C Arms launches multiple new products including the ENCORE PROHunter Pistol Frame Assembly, ENCORE PROHunter Turkey Shotgun, ENCORE PROHunter FireStick Muzzleloader .50 cal., expanded accessories, and returning Contender Barrels. CEO Gregg Ritz emphasizes the company's commitment to modularity and American-built reliability across proven platforms.
Barnett introduces the Hyper Raptor GTX™ crossbow, launching 20" HyperFlite™ arrows at 425 FPS with advanced features including the Halo System, TriggerTech™ Frictionless Release Technology, and Rope Hold™ Roller Ball technology. Each package includes premium optics options, arrows, and accessories for immediate field readiness.
FALCO® Holsters announces refinements to its Timeless Series pancake-style leather holsters, featuring reinforced leather backing for improved rigidity and stability. The updated design maintains full compatibility with modern optics-equipped handguns and is available at no additional cost for both IWB and OWB carry options.
HS Strut, founded by Hunters Specialties, introduced the Elite 6, a new lineup of six diaphragm turkey calls developed with turkey-hunting icons Paul Butski, Mark Drury, Tad Brown, and Ricky Joe Bishop. Each call features a three-reed latex design engineered for flexibility and realistic sound, available as individual calls or multi-pack options.
Chestnut Hill Outdoors announced a significant 2026 expansion of online offerings including larger inventories, new bulk palletized purchasing options, and expanded Peach and Plum selections. The company introduced market-focused categories and a Southern Fruit landing page to help customers find trees suited for their specific goals.
SnapSafe, owned by Hornady® Manufacturing, introduces the Super Titan modular gun safe featuring a UL-listed digital lock, 24+ long gun capacity, and tool-free assembly. The safe delivers full security with convenient piece-by-piece portability and includes a lifetime warranty.
Savage Arms introduces its 110 Pro Series rifles, featuring the 110 Core Hunter Pro and 110 Ultralite Pro models with AccuFit V2 systems, customizable stocks, and advanced optics rails. Senior Product Manager RJ Contorno highlights the series' combination of cutting-edge features, reliability, and performance for serious hunters and shooters.
B&P USA announced the launch of its redesigned website at baschieri-pellagriusa.com, marking the manufacturer's return to direct online engagement. The new platform allows shooters to browse B&P's ammunition lineup, access product specifications, and purchase securely while continuing to support retail partners.
Smith & Wesson Brands, Inc. announces the release of the M&P9 M2.0 Metal featuring a direct-mount Aimpoint ACRO slide cut. The 9mm striker-fired pistol includes a 7075-T6 aluminum frame, ClearSight Cut optics design, optic-height night sights, and four interchangeable palmswell grip inserts.
Swhacker Broadheads introduces the #316 Universal 100GR Practice Points, engineered to replicate mechanical broadhead flight for accurate sight-in and practice. The USA-made points provide true-to-flight performance without damaging hunting heads, ideal for preseason tuning and regular archery practice sessions.
Hornady Security unveils their 2026 Mobilis Safe Series, featuring three modular safe variations with digital locks, mechanical key backups, and 2300°F fire protection. The customizable safes include Square-Lok interiors and 120V power strips for convenient firearm and accessory storage.
C&H Precision announced the launch of the STRYKR, a mission-ready enclosed-emitter red-dot optic designed for duty, defensive, and competition use. The optic features a 1913 Picatinny mounting interface, 50,000-hour battery life, and is backed by C&H Precision's lifetime guarantee.
Millennium Marine introduces the D-100 Deck Chair and D-200 Sidekick Fishing Double Seat, featuring aluminum construction, breathable mesh design, and 360-degree swivel capability. Both models offer height adjustability, saltwater resistance, and one-year warranties for enhanced fishing comfort and mobility.
Flextone has launched two new mouth call lineups for turkey hunters: the Flex-Tech series featuring double-reed designs over plastic frames, and the Flex-Pro series with hand-stretched triple reeds over aluminum frames. Both lines offer versatility and realism for spring turkey hunting across various conditions.
CCI Ammunition has begun shipping its new High Bar Air Gun Slugs, designed for enhanced accuracy and terminal performance in modern air rifles and pistols. The initial product line includes 22-caliber Segmented Hollow Point and hollow-point designs in 35-grain and 30-grain options, now available at retailers nationwide.
Beretta introduces the Sako 90 Grizzly rifle, featuring high-grade walnut stock, fluted stainless-steel barrel with Graphite Black Cerakote finish, and machined integral Picatinny rail. Available in four calibers with an MSRP of $2,999, the rifle debuts at the Western Hunt Expo in Salt Lake City.
CCI Ammunition announces the launch of its Blazer Brass Clean-Fire Suppressor ammunition line, featuring subsonic velocities, Total Metal Jacket bullets, and lead-free primers designed for suppressed handguns and carbines. The ammunition is now shipping to retailers nationwide in 9mm Luger, .40 S&W, and .45 Auto calibers.
Sturm, Ruger & Company, Inc. announced 10 new 10/22 rifle models featuring upgraded components including BX-Trigger, match bolt release, and integrated rear cleaning ports. The expanded lineup offers threaded and non-threaded barrel options with Magpul, Hogue, and Ruger stock configurations.
Hornady announced the Precision Lab Scale, featuring lab-quality load cell technology with .01-grain readout and 3,000-grain capacity. The scale offers high and low sensitivity modes, Compare/Percent/Count functions, and print-to-spreadsheet capability for precision reloading.
Mission First Tactical unveiled the MFT Pocket Holster, a backup pistol and everyday carry solution featuring a cell phone profile design and CURV® Thermoplastic Composite hook for secure pocket carry. The holster offers comfort, concealment, and safety with a frictionless draw at an MSRP of $34.99.