The Hunting Wire

Product News

Monday, January 12, 2026

TUO launched its new Ryse camouflage pattern designed specifically for whitetail deer hunting. The pattern features a cooler color palette with greys, browns, greens, and yellows, incorporating macro and micro elements with 3D beveling to provide effective concealment across various woodland environments.

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Monday, January 12, 2026

Swhacker Broadheads revealed three new 2026 models at ATA in Indianapolis: the #307 mechanical 2-blade, #311 fixed 3-blade, and #316 universal practice points. Director of Operations Randy Groff and engineer Rick Forrest highlighted innovations including Blade-Lock Technology and improved durability features designed for precision hunting performance.

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Monday, January 12, 2026

Franklin Armory will unveil the patent-pending Total Round Control (TRC) bolt action at SHOT Show 2026, featuring its innovative Prevail line of long-range precision hunting rifles. The TRC system combines push feed and controlled round feed design features, offering toolless disassembly, interchangeable bolt heads, and availability in multiple calibers including .308 Winchester and 6.5 Creedmoor.

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Monday, January 12, 2026

Real Avid has launched four comprehensive Master Pistol Collections designed for pistol shooters and conceal carry users. The kits include the Master Pistol Maintenance Collection, Master Pistol Cleaning Collection, and platform-specific collections for Glock and 1911 pistols, featuring specialized tools like sight pushers and smart mats.

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