SHOT Show

The 48th annual SHOT Show, owned and operated by NSSF, concluded with over 53,000 industry professionals attending from all 50 states and 126 countries. The event featured 2,744 exhibitors across 834,500 net square feet, with highlights including the Suicide Prevention Town Hall with Secretary of Veterans Affairs Doug Collins and Kim Rhode receiving the NSSF Ken Sedlecky Lifetime Achievement Award.

Otis Technology and Shooter's Choice will exhibit at SHOT Show 2026 in Las Vegas, January 20-23, at booth #11464. Attendees can learn about premium gun care solutions, take advantage of dealer specials including free chemical displays and dump bins, and enjoy Happy Hour plus podcast recordings featuring industry guests.

TriStar Arms will showcase new products at SHOT Show 2026 in Booth #14645, including the APOC PRO 9mm pistol, KR22 rifle in new finishes, Upland Hunter Thumbhole Stock turkey shotgun, and Viper G2 28-gauge shotgun compatible with 3-inch shells.

Taylor's & Company will exhibit at the 48th annual SHOT Show in Las Vegas, January 20-23, 2026, unveiling new USA-made rifles and historical reproductions. Owner & CEO Tammy Loy highlights the company's competitive dealer programs and low buy-ins at booth #10550.

Meprolight will showcase new products at SHOT Show Booth #20039, including the Mepro CABS backup sights, Mepro CRIS iron sights, green reticle options for pistol optics, MVO variable riflescopes, Mepro M22 PRO, and Mepro MCO PRO. The company will also feature iconic products like the Mepro M21 and Mepro Tru-Dot self-illuminating sights.

Primary Weapons Systems (PWS) will exhibit at the 2026 NSSF SHOT Show in Las Vegas, showcasing its MK2 MOD 2 rifle series, BDE suppressor lineup including a collaborative model with WRMFZY, and unique anodized finishes. Lone Wolf Arms will also display pistol accessories and build kits at Booth #10351.

NSSF is hosting the 5th Annual Governors' Forum at SHOT Show 2026, featuring governors including Sarah Huckabee Sanders, Brad Little, Greg Gianforte, Jim Pillen, Joe Lombardo, and Mark Gordon. The forum, moderated by Shermichael Singleton, will discuss the firearm industry's importance and Second Amendment rights on January 21, 2026.

FenX Custom, a maker of custom-fit ear protection using scanning technology, will exhibit at the NSSF SHOT Show in Las Vegas from January 20-23, 2026. CEO Gary Lemanski stated the company aims to showcase its groundbreaking technology and demonstrate retail opportunities for custom ear plugs to potential affiliates and online retailers.

NEXTORCH North America will exhibit at the 48th annual SHOT Show, January 20-23, 2026, in Las Vegas at the Venetian Expo Center and Caesars Forum. The company will showcase new state-of-the-art lighting and tactical gear products, recruit dealers with special show pricing, and offer a 30-Day-Free Test & Evaluation Program for law enforcement and military agencies.

NSSF invites SHOT Show attendees to register for the 3rd Annual Attorneys General Forum featuring state attorneys general including Tim Griffin, James Uthmeier, Brenna Bird, Kris Kobach, Liz Murrill, Catherine Hanaway, Austin Knudsen, and J.B. McCuskey discussing Second Amendment legal battles and courtroom defense strategies.

Armasight, a leader in professional-grade thermal and night vision technology, will exhibit at the 2026 SHOT Show January 20–23 in Las Vegas. The company will showcase its latest thermal and night vision solutions at booth #80707 in the Caesars Forum.

Target Sports USA will reveal its annual custom-built Ford F-250 truck giveaway at SHOT Show 2026 on January 21 at 2:00 PM, Booth #72227, hosted by internet personality RealWorldTactical. The event rewards AMMO+ members with exclusive giveaway opportunities and merchandise.

Meprolight debuts green reticle options for the MPO Pro-F and MPO Pro-S closed emitter pistol optics at SHOT Show. The new variants offer shooters a choice between red or green reticles, with green reticles appearing sharper for those with astigmatism. Both models feature automatic brightness control, 20,000+ hours of battery operation, and compatibility with RMR or RMSc footprints.

Outdoor America will participate in the 2026 SHOT Show January 20-23 in Las Vegas, Nevada. The network plans to engage with brands, meet content creators, and explore product innovations to strengthen its presence in outdoor media. Jamie Wilkinson, Executive Vice President, invites brands to schedule meetings at jamie@outdooramerica.com.

NSSF announced that South Dakota Governor Larry Rhoden will join six fellow governors at the 5th Annual Governors' Forum at SHOT Show 2026 in Las Vegas. The forum, moderated by Shermichael Singleton, will feature governors discussing the firearm industry's importance, Second Amendment rights, and legislative challenges on January 21, 2026.

Winchester Optics and Winchester Pet announced they will attend the 2026 SHOT Show January 20–23 at the Venetian Expo + Caesars Forum in Las Vegas, joining Winchester Ammunition at booth #11827 to showcase latest products and connect with industry partners.

Radians Outdoors will exhibit at SHOT Show 2026 (January 20–23) at the Venetian Expo, Booth #14353, showcasing eye and ear protection products and retail support programs. The company will introduce Brett Bryan, new Director of Sporting Goods, who will meet with dealers and industry partners throughout the show.

Kovix will exhibit at the 2026 SHOT Show in Las Vegas. The company will showcase its Timberline suppressor family and unveil new Badlands stainless-steel suppressors, with Director of Sales Jimmy Bell and CEO Luke Hanson highlighting the brand's commitment to quality and hearing safety.

Crosman Corporation invites SHOT Show attendees, customers and registered media members to visit Booth #72939 in Caesars Forum at SHOT Show 2024 in Las Vegas, Nevada, January 22 through 26.

NSSF® welcomes Arkansas Gov. Sarah Huckabee Sanders to join NSSF’s 3rd Annual Governors’ Forum at SHOT Show® 2024. Gov. Huckabee Sanders joins six other state governors to discuss the importance of the firearm industry to their states, Second Amendment rights of their citizens and their insights to challenges and opportunities ahead for gun rights in the United States.