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Guidefitter and the National Rifle Association announced a strategic alliance connecting the NRA's 150,000+ certified instructors and safety officers with Guidefitter's platform for verified outdoor professionals. NRA-affiliated members gain access to VIP benefits from over 300 outdoor brands including Swarovski Optik, Crispi Boots, Weatherby, Jetboil, and Garmin.

Vermont Fish & Wildlife, led by Commissioner Jason Batchelder and Deer Project Leader Nick Fortin, is expanding archery deer hunting with 16 additional days beginning September 15 across eight designated areas to manage high deer populations causing property damage and vegetation loss in developed regions.

Moultrie announces the EDGE 4 Solar in Mossy Oak Bottomland, a solar-powered trail camera featuring AI buck detection and waterproof design. The camera is now available exclusively at Academy Sports + Outdoors retail locations and online.

Muzzy Broadheads, based in Superior, Wisconsin, has joined Whitetails Unlimited as a national sponsor. WTU President Jeff Schinkten praised the company's innovative broadhead designs and customer focus, welcoming them to the WTU family of conservation partners.

African Trophy Pursuit has renewed its national sponsorship with Whitetails Unlimited, announced by WTU President Jeff Schinkten. Located in South Africa's Limpopo Province, African Trophy Pursuit offers diverse safari experiences for bowhunters and firearm hunters seeking unforgettable African hunting adventures.

Moultrie introduced three heavy-duty metal feeders—350LB Sled, 300LB Broadcast, and 600LB Broadcast—exclusively at Bass Pro Shops. The feeders feature critter-proof steel construction and full Moultrie Connect compatibility with EDGE 3 and 4 Series cellular trail cameras through the Moultrie app.

Pretty Hunter, founded by Tricia Auten, has renewed its national sponsorship with Whitetails Unlimited. The company creates handcrafted jewelry from once-fired brass, celebrating the outdoor and hunting lifestyle while supporting WTU's conservation mission and hunting tradition preservation.

The National Archery in the Schools Program (NASP®) held its 2026 Coordinator Conference in Helena, Montana, bringing together representatives from 33 U.S. states and two Canadian provinces. Hosted by the Montana Department of Fish, Wildlife & Parks, the event focused on expanding student participation, supporting instructors, and sharing successful strategies to benefit approximately 1.3 million students.

Hardcore Waterfowl launches Rugged Series Blue-Winged and Green-Winged Teal Decoys featuring FowlFlex Technology one-piece construction and WhaleTail Keel for natural movement. Marketing Director Steve Allie emphasizes the decoys' realistic design to fool fast-flying teal with sharp eyesight during early season hunts.

The Archery Trade Association opens registration Aug. 3 for ATA Show Week 2027, featuring the ATA Trade Show, Archery & Bowhunting Supershow, and competitions including the S3DA Indoor Open, World Archery Indoor World Series 500, and NFAA Rushmore Rumble in Indianapolis Jan. 7-10, 2027.

TUO has launched the Vista Pant, a lightweight technical hunting pant featuring 85% nylon/15% polyester construction with two-way stretch, Polygiene StayFresh™ and OdorCrunch™ odor control, articulated knees, and eight pockets. According to TUO Marketing Director Steve Allie, the pant combines durability with comfort for active hunting.

Millennium Marine introduced the BD-100 Big Daddy Boat Seat, featuring a 24-inch-wide seating platform with four additional inches over the original B-100. The new seat maintains proven design elements including ComfortMAX fabric, lumbar support, and all-metal construction while offering enhanced comfort for boaters and anglers.

SLG2, Inc. will bring its Shoot Like A Girl experience to Cabela's in Hamburg, Pennsylvania on July 11-12, followed by Bass Pro Shops in Harrisburg July 18-19. The free event features hands-on firearm and archery experiences, product demonstrations, and outdoor education for women, families, and enthusiasts of all skill levels.

The North Dakota Game and Fish Department will administer a guide and outfitter written examination on August 15 at 1 p.m. in Bismarck. Preregistration is required by August 7 by calling 701-328-6604. Candidates must pass the exam, complete a background check, obtain CPR and first aid certification, and meet employment requirements.

Hornady Manufacturing Company announced the RAPiD AR Gunlocker, a 16-gauge steel safe designed to securely store up to two tactical firearms using RFID technology for fast, dependable access. The safe exceeds ASTM International safety standards and includes multiple access options: RFID wristband, key fob, electronic keypad, and barrel keys.

WOOX, an Italian-American gunstock manufacturer based in Hickory, NC, announced the Elegante Sporter bolt action rifle stock designed for hunters seeking classic aesthetics with modern performance. Crafted from hand-selected Claro American Walnut with an integrated aerospace-grade aluminum mini-chassis, the stock weighs 30 ounces and offers chassis-level precision in traditional walnut form, priced from $569 to $899.

Carbon Express team members achieved podium finishes at the Pan American Games in Mexico, with James Lutz winning two gold medals and Isaac Sullivan earning bronze in men's compound. Curtis Broadnax qualified third at the ASA Circuit shootdown and moved to second in Shooter of the Year standings.

Athlon Optics showcases its comprehensive optics lineup designed for every shooting application, from long-range precision with the Cronus BTR GEN2 and Midas TAC GEN2 to short-range performance with the Argos BTR GEN3 1-8x24, and benchrest excellence with the Ares ETR GEN2 15-60x56, all backed by an industry-leading lifetime warranty.

Flambeau Outdoors introduced the Master Series Lone Howler Predator Call, designed to replicate authentic coyote howls for territorial deterrence and predator management. Made in the USA with durable construction, the compact call offers realistic vocalizations for landowners and outdoorsmen protecting property and livestock.

Ross Purnell, Editor/Publisher of Fly Fisherman Magazine, interviews legendary skier and fly fisherman Andy Mill on episode #33 of the Fly Fisherman Loop to Loop podcast. Mill discusses his transition from a world-class skiing career to becoming a dominant saltwater fly-fishing tournament champion, winning 11 major tarpon tournaments and earning induction into the Bonefish & Tarpon Trust Hall of Fame and International Game Fish Association Hall of Fame.