MUSKEGON, Mich. – TUO launched its proprietary Verse camo pattern in 2024. The texture-based disruption leaned into western big game hunting environments with its slightly warmer palette, to be effective on those sunlit days, combined with strong hints of greens and amber. While the supplemental light tans and sharp lines render effectiveness in wooded environments as well, TUO wanted to offer a second exclusive pattern for the brand's growing legion of whitetail deer hunters.
Thus, the birth of Ryse.
Typically, woodlands and the edges of agricultural properties feature greater stark contrasts than classical western terrain. This reality summoned a slightly cooler color palette, compared to Verse, with bright and heavy greys and darker browns.
TUO Marketing Director, Steve Allie, further riffed about Ryse's whitetail-dominated coloration. "We also included some greens and yellows to represent trees and brush that might still be holding onto some foliage, which is common in the whitetail woods during early season."
Ryse's macro elements are substantial, too. "There are big objects in whitetail country as well," added Allie. "So, Ryse includes substantial contrasts of larger light and dark objects, which are then broken up with vertical and horizontal lines."
Macros are the large-scale shapes and color blocks in Ryse that break up the overall outline of the body at distance, so you don't appear a single solid shape. Macros dominate at 20-yards and farther as the micro patterns begin to disappear.
Micro pattern elements are the fine, small-scale details and texture that help you blend in and avoid recognition at close range. In Ryse, micro elements are exemplified by the erratic vertical, horizontal, and diagonal cracks and crevices that splinter amongst the large macro elements.
Throughout, Ryse includes 3D elements, including beveling, as well as shadows to imitate depth against any surface you may encounter. Beveling delivers greater depth, texture, and blending.
Allie summarized by saying that Ryse certainly pulls some DNA from TUO's original Verse camo, but lives as a signature pattern for anywhere you pursue whitetail deer.