Ralph and Vicki Cianciarulo, the iconic duo behind The Choice TV show and Content King Media, are proud to announce their excitement in continuing and expanding their long-standing partnership with Easton. Built on decades of trust, shared values, and a passion for bowhunting, the relationship continues to evolve while staying rooted in authenticity and performance.
With a history that spans more than 30 years, the partnership has become a cornerstone of both brands, delivering meaningful storytelling and exposure within the bowhunting community.
"With over 30 years of partnership [with The Choice], they have become an extension of — and synonymous with — our brand. Their responsiveness, professionalism, and deep understanding of the bowhunting space make them a highly effective marketing partner. We value the relationship and look forward to expanding the partnership in ways that continue to deliver meaningful exposure for our brand."
— Gary Cornum, Director of Marketing, Easton
As the partnership looks to the future, the next generation of the Cianciarulo family is stepping into larger roles. RJ and Aubrey Cianciarulo are becoming increasingly involved in The Choice and Content King Media, bringing fresh energy, creativity, and perspective while honoring the legacy Ralph and Vicki have built.
"This has always been about family, faith, and doing things the right way," said Ralph Cianciarulo. "Seeing RJ and Aubrey step in and grow within the business makes this next chapter incredibly special."
Vicki Cianciarulo added, "We're grateful for the relationships we've built over the years and excited about where things are headed. The future holds so much opportunity, and we can't wait to see what's next."
Together, Ralph, Vicki, RJ, and Aubrey Cianciarulo look forward to continuing to grow the partnership, creating impactful content, and strengthening connections within the outdoor industry for years to come.
About Content King Media & The Choice
Led by Ralph and Vicki Cianciarulo, Content King Media produces The Choice TV, one of the outdoor industry's longest-running and most respected television programs. Airing on the Pursuit Channel, Wild TV, and their YouTube with past seasons, The Choice is built on authenticity, family values, and a deep passion for the outdoors.